标题Before: Whatsapp (OOH)
广告公司
广告战役 Before You Ask
广告主 Royal National Institute of Blind people (RNIB)
品牌 RNIB
首次发布日期 2023 / 10
行业领域 机构/公益组织/非盈利组织
剧情简介 Royal National Institute of Blind People (RNIB) and The&Partnership have launched a new campaign ‘Before You Ask’. The work is part of a wider ‘See The Person, Not the Sight Loss’ initiative, which challenges outdated public attitudes and misconceptions of sight loss to break down social barriers. At the heart of the campaign sits a series of short films, directed by Chris Balmond at Outsider. The films aim to banish myths around what it’s like to live with sight loss. Viewers are invited to see blind and partially sighted people in everyday relatable experiences: they report to annoying bosses, support rubbish football teams, hate public transport, have attractive partners, and hate the school parents’ group chats. In each scenario the protagonists pre-empt the (often awkward) questions the public have about sight loss, breaking the fourth wall and answering them before you can even ask. The main actors in each of the six short films all have sight loss and were keen to use their own experiences to inform their performances.
媒体类别 户外广告

该广告战役的其他作品