Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
英国
电话: +44 20 7584 5033

David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, Design, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 工业, 技术, 在线服务, B to B, 企业形象,公益,非盈利, Corporate Social Responsibility (CSR), 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1981

员工: 4500

奖项: 1072

创意作品: 354

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, Design, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 工业, 技术, 在线服务, B to B, 企业形象,公益,非盈利, Corporate Social Responsibility (CSR), 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1981

员工: 4500

奖项: 1072

创意作品: 354

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
英国
电话: +44 20 7584 5033
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Tech Trends for 2019

Drones, cybercrime, AR, and robots – the tech trends to watch out for in 2019

It is finally 2019, and I can’t wait to see what surprises the technology industry has in store for us. What should we keep our eyes peeled for over the next 12 months? To whet your appetite about the future, I asked the experts for their predictions for the top tech trends of this year.

AR’s chance to shine

I’m excited to see what happens with augmented reality (AR) in the months ahead. Its potential has been hyped-up in recent years, and it came into the mainstream with the Pokemon GO game. There have been attempts to find commercial applications of the technology – Microsoft’s HoloLens (pictured above) is being used to teach in universities, and last year it won a contract with the US army for HoloLens to be used in live combat missions.

So is 2019 the year that AR finally takes off? Maybe, says Rowan Kisby, strategy director at MullenLowe Profero, but not without more support from the tech giants like Apple.

“AR is, essentially, just an enabler,” she says. “This year will see inevitable tentpole moments, with a new Harry Potter game promised, but real AR adoption requires a sustained, problem-solving push from major platform owners. Toe-dipping abounds, but it’s Google and Apple that I’d back as changemakers, with the latter’s ARKit 2 boosting developers’ capabilities.

“Don’t expect a revolution – but do expect real use cases to build consistently through 2019.”

Read the other expert opinions here

This article was originally published on City A.M.

The post Tech Trends for 2019 appeared first on MullenLowe Group.