Contact Information

C-Space 37-45 City Road
London EC1Y 1AT
英国
电话: +44 20 7584 5033

David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, Design, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 工业, 技术, 在线服务, B to B, 企业形象,公益,非盈利, Corporate Social Responsibility (CSR), 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1981

员工: 4500

奖项: 1072

创意作品: 354

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, Design, Branding/Celebrity endorsement, 战略与策划, 保健, 金融, 工业, 技术, 在线服务, B to B, 企业形象,公益,非盈利, Corporate Social Responsibility (CSR), 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者

成立年份: 1981

员工: 4500

奖项: 1072

创意作品: 354

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
英国
电话: +44 20 7584 5033
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

MullenLowe Philippines and TBA Studios Release an Online Serial Killer

Have you ever wondered what it is like to talk to a serial killer? For the upcoming thriller Smaller & Smaller Circles, TBA Studios in partnership with MullenLowe Philippines launched a Facebook chatbot that takes on the one persona people would least likely want to talk to: the film’s elusive villain, a serial killer.

​The killer chatbot uses conversation, screen grabs, clips, and the personality of one of the film’s characters to simulate the experience of conversing with a serial killer. It aims to extend the experience of the film to the environment that audiences currently inhabit, the internet.

​”It’s a fun, albeit creepy, experience that gives you a chance to explore the lore of the movie, and the depth of one of its characters. It expands the story of the film with unique conversations that lead to a different experience every time you talk to it,” says Ria Limjap, the film’s producer. “Something that both fans of the film and those who just like a thrill can enjoy.”

Credits –
President & Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
CTU Director: Shiela Tiongco
Creative Director: Roman Carlo Olivarez
Head of Social Media and Content: Raffy Bariso
Copywriters: ​Ernest Jean Angeles, ​Wacky Torres, Niño Gonzales
Art Director: BJay Gomez
Digital Producers: ​Marge Galvez, Jhon Louie Cruz
Client –
Smaller and Smaller Circles (TBA Studios)
Marketing Coordinator: Ria Limjap
Digital Content Manager: Shinji Manlangit

This article was first published on campaignbrief.com

The post MullenLowe Philippines and TBA Studios Release an Online Serial Killer appeared first on MullenLowe Group.