| 标题 | Share it with a hater |
| 广告公司 | &Co. / NoA |
| 广告战役 | Share it with a hater |
| 广告主 | Lakrids by Bulow |
| 品牌 | Lakrids by Bulow |
| Posted | 11月 2022 |
| 产品 | Liquorice covered in chokolade |
| 行业领域 | 巧克力，巧克力棒，糖果，口香糖 |
| 剧情简介 | The campaign is built on the insight that half of the world doesn’t like liquorice, but we believe that when people taste LAKRIDS BY BÜLOW, most change their minds. So, the small Danish liquorice brand has set out on an absurd mission – they want to give anyone a free sample. But you must promise to share it with someone who hates it! We ask people all around the world to sign up to get a free sample of liquorice that they can share with a hater and hopefully change their minds.THE CHALLENGEMaking liquorice a sweet of choice in international markets with little or no preference for this category.We created a creative platform where LBB can communicate their mission and help LBB create or deepen awareness of LBB as an iconic, gourmet liquorice. |
| 媒体类别 | 互动 |
| 创意总监 | Robert Cerkez |
| 文案 | Johan Køhler |
Want to make your company shine?
Showcase Your Work
Add up to 4 pieces of creative work to your company profile.
Boost Your Visibility
Appear above the rest when global brands search for you.
Encourage Direct Contact
Make it easier for clients to reach you by having the right people listed in your profile.
» Switch to a Starter Profile
Join
The Creative Industry Network
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile