Happiness Doubles When You Share It: Say Hello to the Coca-Cola Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke.

“There was one thing they couldn’t share” said Chris Garbutt, Chief Creative Officer, Ogilvy & Mather, France, “The can.” “So we asked ourselves”, continued Chief Creative Officer, Eugene Cheong, Ogilvy & Mather Asia Pacific, “What if they could?”

With that same sentiment Ogilvy & Mather Singapore and Ogilvy & Mather France galvanized resources and shared thinking to make sharing a can of Coca-Cola possible.

Take Coca-Cola Classic’s one person can and design it for two. Twist, turn and share—“yes”, the Coca-Cola can itself.

Furthered Leonardo O'Grady, IMC Director Coca-Cola ASEAN, The Coca-Cola Company, “Half for you and half for someone you love. The Coca-Cola Sharing Can is at the heart of the brand's optimistic and social spirit heritage over the past 170 years and delivers yet another unexpected moment of connection and happiness."