| 标题 | “The New Species of Soul” |
| 广告公司 | David&Goliath |
| 广告战役 | “The New Species of Soul” |
| 广告主 | Kia Motors |
| 品牌 | KIA |
| 首次发布日期 | 2019 / 4 |
| 行业领域 | 轿车 |
| 剧情简介 | As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk. Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper. |
| 哲学 | Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model. |
| 媒体类别 | 互动 |
| 长度 | |
| 导演 | FILFURY |
| Chief Creation Officer | Bobby Pearce |
| 执行创意总监 | Mark Koelfgen |
| 创意团队 | David Angelo |
| 集团创意总监 | Frauke Tiemann |
| 文案 | Caleb Nyberg |
| 美术指导 | Kristopher Wong |
| 美术指导 | Gabriel Gama |
| 文案 | Guilherme Grossi |
| 广告公司执行制片 | Elizabeth Newman |
| 广告公司执行制片 | Pete King |