| 标题 | Talent Show |
| 广告公司 | David&Goliath |
| 广告战役 | Technology for the Modern Driver |
| 广告主 | Kia Motors |
| 品牌 | Kia |
| Posted | 9月 2016 |
| 行业领域 | 汽车 |
| 剧情简介 | The average person’s attention span today is just eight seconds…one second below that of a goldfish. In this latest effort, Kia and D&G play on this insight by showing where the mind might wonder (while driving) after eight seconds has elapsed. In the :30 "Talent Show", an aspiring singer daydreams that she is on stage performing in a competitive singing show, and in the :30 "Basketball", an average Joe lives out his dream of playing in the big game for the Cleveland Cavaliers. In each case, Kia Forte’s driver assist technologies bring them back to reality and help them avert a potential mishap. The spots end with the tagline: “Technology for the Modern Driver.” The campaign’s bold approach demonstrates why the Kia Forte is truly built for today’s drivers, particularly millennials: A progressive compact with advanced active safety technology that kicks in at the moments where you might be distracted while driving. |
| 媒体类别 | 电视 |
| 长度 |