| 标题 | Pride behind colours |
| 广告公司 |
Ogilvy Italy
|
| 广告战役 |
Pride behind colours.
|
| 广告主 |
WPP Italy
|
| 品牌 |
-
|
| 首次发布日期 |
2023 / 6
|
| 行业领域 | 广告公司
|
| 广告口号 | Where others see only colours, we see the fight. |
| 剧情简介 | 'Where others see only colours, we see the fight': this is the message behind WPP Italy's new campaign dedicated to Pride rights during the Pride Month in Milan. The campaign, signed by Ogilvy, Italy is meant to break the traditional way Pride is represented, often using the rainbow colors to promote the LGBTQ+ community rights, thus sometimes misrepresenting the true nature of the movement and failing to provide a relevant contribution to a fight for human rights. |
| 哲学 | The very true essence of Pride is first and foremost a fight for the right to love and be loved. Here's why the campaign features original black and white photos of LGBTQ+ community members walking with posters in Parades across different years and countries: the posters recall the urgency for those rights to be accepted, and the strength of a global community waiting for them to be recognized. |
| 问题
| The campaign is meant to break the traditional way Pride is represented, often using the rainbow colors to promote the LGBTQ+ community rights, thus sometimes misrepresenting the true nature of the movement and failing to provide a relevant contribution to a fight for human rights. |
| 媒体类别 |
Billboard
|
| 市场 | 意大利 |
| President & Chief Creative Officer |
Giuseppe Mastromatteo
|
| Chief Executive Officer (CEO) |
Roberta La Selva
|
| 执行创意总监 |
Lavinia Francia
|
| 执行创意总监 |
Francesco Basile
|
| Head of Strategy |
Luca Tapognani
|
| Senior Strategist |
Melike Akyar
|
| Head of Production |
Sanam Bartoletti
|
| 制片 |
Lorenzo Alaimo
|
| Print Producer |
Milena Sirtori
|
