标题 | Truck Queens |
广告公司 | Ogilvy Italy |
广告战役 | Truck Queens |
广告主 | Iveco |
品牌 | Iveco |
首次发布日期 | 2021 / 10 |
行业领域 | 卡车,皮卡车 |
哲学 | Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. |
媒体类别 | Branded Content |
长度 | |
首席创意官 | Giuseppe Mastromatteo |
创意总监 | Cristiano Nardò |
Senior Art Director | Joao Caneschi |
Senior Copywriter | Lavinia Aurelio |
Junior Art Director | Federica Sala |
Junior Copywriter | Giulia Pronino |
Social Media Director | Danielantonio Di Palma |
Social Media Manager | Rodolfo Lombardi |
Digital Media Planner | Thomas Rauscher |
Client Services Director | Claudio Grandi |
制作公司 | Freeda Media |