| 标题 | Virtual Bartender |
| 广告公司 | The Mars Agency |
| 广告战役 | Virtual Bartender |
| 广告主 | Nestlé Waters |
| 品牌 | Sanpellegrino |
| 首次发布日期 | 2020 |
| 行业领域 | 矿泉水、汽水及瓶装水 |
| 剧情简介 | During the pandemic people were really missing simple holiday pleasures such as enjoying a cocktail at a bar. |
| 哲学 | Give Sam’s Club members back a little bit of cocktail-hour holiday cheer by ordering up an engaging augmented reality experience featuring an expert mixologist and exclusive recipes from Dante Bar in New York City. |
| 问题 | How do you launch a new cocktail mixer at Sam’s Club when demos, sampling and even in-store signage are off the table? |
| 结果 | FULL DISTRIBUTION across all 600 Sam’s Club locations 8.5% RETURN-USER RATE SERVED UP SOME MUCH- NEEDED NORMALCYduring the pandemic |
| 媒体类别 | 互动 |
| 长度 |