WHO

Founded in 1994, Born from Vitaliano Arbitrio’s ambition as an international producer of TV commercials. During the 80s he was President of the Italian Advertising Body up to ’94. In 2005, Alessandro Arbitrio joined the firm bringing twenty years experience at IBM as an expert in Digital Transformation.
VA Consulting is one of the largest advertising advisory & cost control firm in the advertising industry. VA is assisting for 29+ years major advertisers with production experts WW supporting in 50+ countries to deliver governance to improve the efficiency for their spend.

WHAT WE DO
VA optimizes & mazimize processes, partners and your budgets to maximize your spending to reach your objectives. As marketing & procurement consultancy, if you join VA team, you can use VApproach made of a deep experience to manage the projects, the VA intellectual capital plus national and international benchmarks stored in the Proprietary VA Enterprise System-SICS platform as reference to have a careful and exact costs evaluation.
To drive clients to the innovation, VA constantly invests all over the world, in technology development and staff training.
VA Consulting entrepreneurial culture, main values and far-reaching network enable us to increase quality, efficiency, reduce costs, stretch budgets, eliminate waste in order to offer your best production ROI.
Project Management, Pitch management, cost control, cost reduction, quality control, develop processes, develop procedures & RAM, reporting (system-6 enterprise tool), deliver governance and to improve the efficiency for:

• Creative agency scouting, pitch & selection
• Creative agencies roster & pitch management (VA RFP-RFI-RFQ & fee negotiation)
• TVC | spot TV & Audio, digital production, Video Contents, voice over
• Post-production, photoshooting, 3D etc.
• In-House agency implementation & optimization
• Web, Digital Media, e-commerce, CRM, SEO, website & all ecosystem
• Social network (IG, FB, YT, TW, TikTOK & all social media platforms)
• Events & PR projects
• BTL projects, pricelist benchmarking (POP, POS, 3D, store, key visual etc.)
• KOL, Influencer, blogger (SYSTEM-6 KOLB Benchmarking)
• Licensing, Rights & Talents
• Audit management & reconciliation

VA Consulting has global partnership:

• Gianluca Gualtieri | GG | Search & Selection Consultant
• Movie Auditor & Consultant of Pietro Casini and Nino Vanoli. (Press Release)
• Ebiquity for the media benchmarking & performance measurement. (Press Release)
• MCA MurphyCobb Associates (Press Release) 

英文, 西班牙文, 法文, 意大利文

ADDED VALUE
Increasing efficiency with our Propriety VA Tecnology tool - ENTERPRISE SYSTEM-6

• SYSTEM-6 | WORKFLOW (Workflow tool VA Consulting managing 8000 quotes yearly)
• SYSTEM-6 | PROJECT MANAGEMENT (Client Login marketing / procurement / agencies)
• SYSTEM-6 | SMARTQUOTE (TOOL managing & reporting the quotes)
• SYSTEM-6 | KOLB (SYSTEM-6 KOLB Benchmarking "key opinion leaders" | influencer | blogger)
• SYSTEM-6 | FRC (Fulltime Ratecard Calculator WorldWide)
• SYSTEM-6 | ASC (Annual salary calculator) 

THE COMPANY IS INDIPENDENT WITH A GLOBAL NETWORK TO COVER EMEA, N. AMERICA, APAC AND LATAM REGIONS

VA Consulting has a partnership with production consultants worldwide (below some example just in Italy):

• Gianluca Gualtieri | GG | Search & Selection Consultant
• Movie Auditor & Consultant of Pietro Casini and Nino Vanoli. (Press Release)
• Ebiquity for the media benchmarking & performance measurement. (Press Release)
• MCA MurphyCobb Associates (Press Release) 

COMPANIES AS CLIENTS WITH AN AVARAGE PARTNERSHIP LENGHT OF 8+ YEARS

• Asahi (Europe)
• EssilorLuxottica (global)
• Generali (Global)
• Nespresso (Global)
• Pirelli (global)
• Yamaha (Europe)
• Coca Cola (Global-Europe)
• L’Oréal (Global-France-Italy)
• KIKO Milano (Global)
• Huawei (Europe)
• Costa Cruise (Global)
• Ferrero (EMEA)
• Mutti (Global)
• Geox (Global)
• Illy (Global)
• Zuegg (Global)

OTHERS ARE CONFIDENTIAL 

WHAT WE DO Agency scouting, agency pitch & selection, Pitch management (RFI, RFP & GANT), fee negotiation, cost control in realt time, quality control, processes, procedures & RAM development, project management, reporting (system-6 enterprise tool), e increase efficiency  • Creative agencies• TVC or spot TV and Audio / Video Contents• Post-production / photoshooting• Web and Digital Media• Social network (IG, FB etc.)• Events & PR projects • BTL projects / pricelist (POP, POS, 3D, store, key visual etc.)• KOL, Influencer, blogger (SYSTEM-6 KOLB Benchmarking)• Licensing, Rights and Talents  ADDED VALUE Increasing efficiency with our SYSTEM-6 ENTERPRISE • SYSTEM-6 WORKFLOW (Workflow tool VA Consulting managing 8000 quotes per year)• SYSTEM-6 PROJECT MANAGEMENT (Client Login marketing / procurement)• SYSTEM-6 SMARTQUOTE (TOOL managing & reporting quotes)• SYSTEM-6 FRC (Fulltime Ratecard Calculator WW) Development Manager• SYSTEM-6 KOLB (SYSTEM-6 KOLB Benchmarking "key opinion leaders")