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The best in public interest and CSR communications globally
We designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education.
Ranked #9:To overthrow the stereotypes of indigenous women, the campaign totally changed the narrative by telling the very first story of Pocahontas: Missing Matoaka.
Ranked #11: The incidence of domestic violence has surged by 718%, while reports have plummeted to 2% in South Korea. The campaign launched a voiceless call to help counter this pervasive silence.
For blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way.Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, or external actions in apps, websites, and smart home devices.For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.Anyone can customize these connections and share them with the community. Dot Go serves as an inclusive accessibility toolkit. In 2021, Dot Go received funding from Inter-American Development Bank with WheelTheWorld. The app is available for free download from the App Store and is currently being used by thousands of users, businesses, brands, and organizations.
