Critical Mass' Director of DE&I, Taylor Cook, delineates the agency's programs and policies for creating a fairer, more equitable workplace for women. 阅读更多
With the Olympic Games coming to Paris this summer, the French sports retail chain is likely to benefit from the nation’s big moment. And it’s making the most of it, with a new mission statement and logo, as well as an ad campaign from AMV BBDO. 阅读更多
March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. 阅读更多
The theme for this International Women’s Day, “Invest in Women: Accelerate Progress,” greatly benefits the advertising industry – both men and women – and is key to nurturing the next generation of women by providing them with support, opportunities, and resources to thrive. 阅读更多
New research from the International Advertising Association (IAA), conducted by leading valuation firm Brand Finance indicates that the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. 阅读更多
From in-store product samples to printed circulars, retailers have always used their spaces to influence purchases. The goal remains the same: engage shoppers with their wallets already open and drive sales. 阅读更多
While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. 阅读更多
Brad Gilbert of VCCP Media shares guiding principles for navigating the complexities of 2024 with confidence and conviction, crafting media strategies that drive meaningful impact and propel brands towards sustained success. 阅读更多
Mike Czako, Group Creative Director/AD at David&Goliath, speaks on catering content to platform and leveraging user-generated content and influencer marketing to engage a younger audience. 阅读更多
Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you. 阅读更多