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Best Food Ads of the Month
1
Sargento - The Grilled Cheese Experience
For National Grilled Cheese Day, Sargento partnered with local family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery.
| 标题 | The Grilled Cheese Experience |
| 广告公司 | Ogilvy Worldwide |
| 广告战役 | South x Midwest: National Grilled Cheese Month |
| 广告主 | Sargento Foods Inc. |
| 品牌 | Sargento |
| Posted | 4月 2024 |
| 行业领域 | 食品 |
| 剧情简介 | For National Grilled Cheese Day, Sargento wanted to find a way to bring their Creamery messaging to life (real, natural cheese with added cream for an amazing melt) and make the product the go-to-cheese for grilled cheese sandwiches. Grilled Cheese is a family staple - so Sargento, a 3rd generation family-owned company, headed to Austin and partnered with 3 family-owned restaurants to put their spin on a classic grilled cheese using Sargento Creamery. The one-day event put the product into the hands (and mouths) of consumers, so they could see and taste the difference for themselves. The content captured at the event will form part of Sargento's month-long National Grilled Cheese Day celebrations. |
| 媒体类别 | Web Film |
| 长度 |
2
Le Chocolat Des Francais - The Chocolate of French Women 1
TBWA\Paris and Le Chocolat des Français launched an original collection celebrating four exceptional women forgotten by history to mark International Women's Day!
| 标题 | The Chocolate of French Women 1 |
| 广告公司 | TBWA\PARIS |
| 广告战役 | The Chocolate of French Women |
| 广告主 | Le Chocolat Des Francais |
| 品牌 | Le Chocolat Des Francais |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 媒体类别 | Packaging Design |
| 长度 | |
| 音效制作 | \ELSE |
| 广告经理 | Pa.....nri M...on 仅限订阅者 |
| 广告经理 | Ma....eu E....de 仅限订阅者 |
| 首席创意官 | Be....in M....al 仅限订阅者 |
| 首席创意官 | F....in Cl....ie 仅限订阅者 |
| 文案 | D...d P...ip 仅限订阅者 |
| 美术指导 | O....er MU....KI 仅限订阅者 |
| 美术指导 | P....ne S�.....haut 仅限订阅者 |
| 美术指导 | Cy....le De....ey 仅限订阅者 |
| 技术总监 | Gu.....me Ra....el 仅限订阅者 |
| Lead Developer | S...ey Bo.....le 仅限订阅者 |
| Junior Strategic Planner | A...lie P...re 仅限订阅者 |
| Account Lead | C...é L...on 仅限订阅者 |
| 客户总监 | M....ux LA.....ON 仅限订阅者 |
| Sound Director | F...y M....is 仅限订阅者 |
| Sound Engineer / Sound Designer | Al.....re R....ux 仅限订阅者 |
| Animation Production Company | E..y 仅限订阅者 |
| 制片 | J...e P....LE 仅限订阅者 |
| Line Producer | M...a M....va 仅限订阅者 |
| Pre-Production Manager | Ch.....te G....ls 仅限订阅者 |
| Head of Studio | Je.....�mi P...in 仅限订阅者 |
| Head of Studio | Jo....an Z...t 仅限订阅者 |
| Tech | B...o .e L...er 仅限订阅者 |
| Tech | P...al L...s 仅限订阅者 |
| Illustrator & Director | L...a Co.....lon 仅限订阅者 |
| 动画 | I..s A...s 仅限订阅者 |
| Illustrator & Director | C....nt So.....non 仅限订阅者 |
| 动画 | L..a Ch.....une 仅限订阅者 |
| 动画 | L...a Al.....dri 仅限订阅者 |
| 动画 | M....nie G...n 仅限订阅者 |
| Illustrator & Director | ..�a BA....IN 仅限订阅者 |
3
Lay's - Undercover Commentator
Lay's addresses an important issue that many women face in sports by having a female commentator go undercover with a male-presenting voice in this poignant campaign from AlmapBBDO.
| 标题 | Undercover Commentator |
| 广告公司 | AlmapBBDO |
| 广告战役 | Undercover Commentator |
| 广告主 | PepsiCo Inc. |
| 品牌 | Lay's |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 薯条、薯片和薄脆饼干 |
| 哲学 | We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind, LAY’S®, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer. In the action, created by AlmapBBDO agency, journalist Elaine Trevisan commented on the friendly game on March 26th live on radio broadcast and on YouTube. But the people listening didn't know that it was, in fact, Elaine who was commenting. The journalist's voice was changed by a male voice - named Elias - in real time using an artificial intelligence tool. She participated as if she were a guest male commentator. Days after the game, Elaine revealed the action in a video on social media. “I am not Elias. I’m Elaine Trevisan, a journalist for 14 years, and LAY’S® invited me to do a social experiment at a soccer match this week. Analyzing the comments on social media about Elias' broadcast, I noticed that there weren't many people criticizing, as usually happens when I'm a commentator. We are here today to defend that this is how we, women, are treated in sports broadcasts and, of course, also outside of them. Without being invalidated because we are women talking about soccer. Because we know a lot, okay?”, explained Elaine. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| President & CEO | Filipe Bartholomeu |
| 首席创意官 | Luiz Sanches |
| 首席创意官 | Marco Giannelli |
| 首席创意官 | Pernil |
| 执行创意总监 | Fernando Duarte |
| 执行创意总监 | Henrique Del Lama |
| 执行创意总监 | Pedro Corbett |
| 创意团队 | Ingryd Cruz |
| 创意团队 | Pedro Ximenes |
| 客户主管 | Fernanda Tedde |
| 客户主管 | Tatiana Vidonscky |
| 客户主管 | Marcus Avena |
| 客户主管 | Shedia Marzouk |
| 客户主管 | Gisella Oyola |
| Planning Team | João Gabriel Fernandes Da Silva |
| Planning Team | Erika Moulin |
| Special Projects Manager | Julian Newman |
| Special Projects Manager | Carol Anjos |
| Special Projects Manager | Júlia Cunha |
| AI Production | Soundthinkers |
| Head of Strategy and Innovation | Paulo Dytz |
| 项目经理 | Saulo Baumgartner Mosna |
| Developer | Rodrigo Roglio |
| Social Listening | Gustavo Arakawa |
| Approval Client | Simone Simões |
| Approval Client | Daniella Lopes |
| Approval Client | Giovanna Miranda |
| Offline | Adriana Roza |
| Offline | Gabriel Ezequiel |
| Digital Production | Ampfy |
| Radio | Bandeirantes |
| AV Production | Diego Villas Boas |
| AV Production | Charles Nobili |
| Image Production | Compañia |
| 音效制作 | Cabaret |
| Cast | Elaine Trevisan |
| Cast | Ricardo Capriotti |
| Cast | Ulisses Costa |
| Cast | Claudio Zaidan |
| PR Agency | InPress Porter Novelli |
| 客户总监 | Thais Szpigel |
| 客户经理 | Vivian Fróes |
| 客户主管 | Barbara Crivelaro |
| 客户主管 | Thais Benica |
| 客户主管 | Vinicius Redaelli |
4
Campbell Company of Canada - Campbell’s pAIntings: OOH (3)
Inspired by the work of Andy Warhol, Campbell's reimagines artwork of its iconic can through generative AI! Creative through Zulu Alpha Kilo.
| 标题 | Campbell’s pAIntings: OOH (3) |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Campbell’s pAIntings |
| 广告主 | Campbell's |
| 品牌 | Campbell Company of Canada |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 户外广告 |
| Agency | Zulu Alpha Kilo |
| 制作公司 | Z....ot 仅限订阅者 |
| 音效设计公司 | Z....ot 仅限订阅者 |
| Studio | Z....ot 仅限订阅者 |
| Post | Z....ot 仅限订阅者 |
| Public Relations | s..R 仅限订阅者 |
| Creative Chairman | ..k M...eh 仅限订阅者 |
| 首席创意官 | B...n M...ay 仅限订阅者 |
| 首席创意官 | J...y G...er 仅限订阅者 |
| 广告公司制片 | ..a St.....ka 仅限订阅者 |
| Executive Strategy Director | H....er S...l 仅限订阅者 |
| Executive Director | S..n B..l 仅限订阅者 |
| Technology | S..n B..l 仅限订阅者 |
| Strategy Team | A...ra S....rt .e P..�a 仅限订阅者 |
| 联合创意总监 | M....el Ro....uk 仅限订阅者 |
| 美术指导 | M....el Ro....uk 仅限订阅者 |
| 客户经理 | A...sa G....an 仅限订阅者 |
| Post | S...h D...s 仅限订阅者 |
| 联合创意总监 | M...o B...ar 仅限订阅者 |
| 文案 | M...o B...ar 仅限订阅者 |
| Production Artist | M..a Lu....ch 仅限订阅者 |
| 广告公司制片 | S...en C...k 仅限订阅者 |
| Media Team | Ch.....na Fa....er 仅限订阅者 |
| Media Team | D...on ..m 仅限订阅者 |
| Media Team | V...n ..a 仅限订阅者 |
| Online Producer | L..a H...dy 仅限订阅者 |
| Post | L..a H...dy 仅限订阅者 |
| PR | S...a P....ar 仅限订阅者 |
| PR | A...en O�.....livan 仅限订阅者 |
| PR | N...ta Sh.....ani 仅限订阅者 |
| 剪辑师 | O..n Mi....ls 仅限订阅者 |
| Mix Engineer | O..n Mi....ls 仅限订阅者 |
| Studio Manager | S...ra N..o 仅限订阅者 |
| Studio Manager | H...y E....io 仅限订阅者 |
| 媒介公司 | S...k F....ry 仅限订阅者 |
5
Cadbury - Dad & Kids
This hilarious spot from VCCP for Cadbury shows just how irresistible their ice cream bars can be!
| 标题 | Dad & Kids |
| 广告公司 | VCCP |
| 广告战役 | Guaranteed not to last |
| 广告主 | Mondelez International |
| 品牌 | Cadbury |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
