In “The Brokenwood Mysteries”, a hit detective series in New Zealand, a dead person languishes in the morgue until the case is solved. As it happens, many New Zealanders don’t have life insurance coverage. So insurer Partners Life and Special Group teamed up with the show, bringing each corpse back to life for a few moments just before the credits, which gave them time to regret dying uninsured and urge viewers to avoid making that mistake. The talking corpses provoked a lively reaction: 45% of New Zealanders were reached by the campaign and brand awareness rose to 26%.
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| 标题 | The Last Performance |
| 广告公司 | Special Group |
| 广告战役 | Last Performance |
| 广告主 | Partners Life |
| 品牌 | Partners Life |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 长度 | |
| 广告经理 | N...i Ba......ne 仅限订阅者 |
| 广告经理 | T..y A....r 仅限订阅者 |
| 广告经理 | K..s Ba......ne 仅限订阅者 |
| 广告经理 | T..a M....n 仅限订阅者 |
| 广告经理 | M..a Bal......e 仅限订阅者 |
| 广告经理 | G....rd va......aan 仅限订阅者 |
| 广告经理 | S...ie B.... 仅限订阅者 |
| 首席创意官 | T..y Br.....rne 仅限订阅者 |
| 执行创意总监 | L..a Fe....yn 仅限订阅者 |
| 执行创意总监 | Jo....an M....on 仅限订阅者 |
| 文案 | J..k G....tt 仅限订阅者 |
| 客户总监 | T..l Di....rs 仅限订阅者 |
| 执行制片 | S...y La.....ar 仅限订阅者 |
| Senior Producer | C...y K..g 仅限订阅者 |
| Group Business Director | H..o P....ll 仅限订阅者 |
| Business Director | H...ah R..s 仅限订阅者 |
| Chief Strategy Officer | R..y G....ry 仅限订阅者 |
| Group Strategy Director | N..k S...er 仅限订阅者 |
| 媒介总监 | B...r R....ll 仅限订阅者 |
| Head of PR & Influence | K...y G....le 仅限订阅者 |
| 制作公司 | S...h P....ic Pi....es 仅限订阅者 |
| 导演 | M..e S...h 仅限订阅者 |
| Post Production / Sound | I...es &...; S...d 仅限订阅者 |
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