公司哲学与竞争优势

Experience: DF&P principals are the most experienced media professionals in the media strategy and agency review business. We have managed strategic planning, media negotiations, research and auditing and have also handled creative and media integration at both traditional and digital agencies. In addition, we have worked with consulting organizations, marketing research companies and recruiting firms and know how to help clients and agencies build effective relationships and identify the best practices and talent.

Resources: With our proprietary toolbox we can apply -

Proprietary models: In-depth client needs assessment, Customized Request for Information, 4-Dimensional Scope of Work grids, Tailored Client/Agency Performance Evaluation.

Benchmarks: Agency compensation, media pricing, staffing expertise and salary levels and performance evaluation.

Monitoring and Accountability: Criteria for continuing agency accountability, process improvement and further development of incentive programs.

Industry Panels: Survey clients and agencies on issues including process improvement, relationship building, media pricing.  

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