Why Is the Super Bowl an Ad Jamboree? 出自 Mark Tungate on 6 February 2023 We all know that the Super Bowl is a showcase for some of the year’s most scrutinized advertising. But how did it get that way? And why is it still thriving? 阅读更多
The Authentic Authenticity on 4 February 2019 We don’t need to spin up brandifestos or prove we understand them with weirdness or coolness or manufactured relevance. 阅读更多
Is TV Dead? Ask Google. on 6 December 2018 Andre Moreira, Executive Creative Director at The&Partnership London, on the current state of TV advertising. 阅读更多