Click here for the future
Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you. 阅读更多
Insights: The Cutting Edge of Advertising tag: trends - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Ten takeaways from the BETC Teens survey
Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of the mark. BETC Fullsix delved into Gen Z’s attitudes and media consumption. Here are ten points we found compelling. 阅读更多
Luring us back to culture
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. 阅读更多
Businesses must rethink growth strategies, finds Accenture
People’s relationship with work, technology and the planet has shifted, pushing companies to design new ways of doing business, reports Accenture 阅读更多
As businesses transform in the face of massive change, agencies must change with them
Evolution: M&A firm Ciesco's Chris Sahota on the key themes that are impacting the shape of the marketing industry 阅读更多
Predictions For An Unpredictable World
Despite their complete failure to guess what 2020 had in store for us, this year’s trend forecasts have emerged. 阅读更多
The Eternal City: Gen Z, Millennials and the Future of Urban Living
The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. 阅读更多
Three Big Trends that Point to the Next Decade
A look at what’s next for our daily lives from CES 2020 阅读更多
Back to the future
It’s time for our annual round-up of trends and predictions for the coming year. 阅读更多
Weekly Round Up From JWT Intelligence
Driverless delivery, wellness luxury and more. 阅读更多