Insights: The Cutting Edge of Advertising tag: social-media

Insights: The Cutting Edge of Advertising tag: social-media - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mike Czako, David&Goliath: "Creative content specifically tailored to each platform's format and culture is key."

on 30 January 2024

Mike Czako, Group Creative Director/AD at David&Goliath, speaks on catering content to platform and leveraging user-generated content and influencer marketing to engage a younger audience. 阅读更多

Ten takeaways from the BETC Teens survey

出自 Mark Tungate on 15 November 2023

Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of the mark. BETC Fullsix delved into Gen Z’s attitudes and media consumption. Here are ten points we found compelling. 阅读更多

Luring us back to culture

出自 Mark Tungate on 14 November 2023

Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. 阅读更多