Insights: The Cutting Edge of Advertising tag: marketing-2

Insights: The Cutting Edge of Advertising tag: marketing-2 - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Pulling the Right DTC Levers: 2023 Edition

on 28 August 2023

Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. 阅读更多

How to foster brand love during economic uncertainty | ICF

on 4 November 2022

We have heard the word “unprecedented” too many times in recent years, but it’s hard to think of any other word to describe what our society is going through. Coming... 阅读更多

What’s the future of the marketing press?

出自 Mark Tungate on 21 September 2022

How is the marketing press faring in 2022? As a unique gathering of journalists, through its jury and the related Press Club, the Epica Awards ought to have an idea. 阅读更多

Successful Marketing Procurement Revolves Around Empathy

on 16 September 2021

After a period of such financial pressure and stress, improving return on investment of their – often increased – marketing budgets will be front of mind for many marketers. 阅读更多

Add(vertising) Value: How Brand Marketers Can Capitalize On Clearer Costs

on 5 May 2021

The smartest advertisers at the forefront of the market have realized it’s crucial to baseline and track the cost of deliverables, informed by industry benchmarks and protocols. 阅读更多

Can Vertical PR Fuel an Ad Agency’s Growth?

出自 Philippe Paget on 3 May 2021

We see vertical publicity as the most close connection between an article placement and snagging that new business opportunity. 阅读更多

Analyze This: Brands Needs To Rethink Marketing Budgets For A Merry 2021

on 28 December 2020

Marketers today are being asked to do a lot more with a lot less, but to make truly informed decisions, stakeholders need a clearer means to access the ROI on particular projects. 阅读更多

Stop wasting your time

出自 Bruno Gralpois on 19 November 2020

The future of marketing and agencies is automation. And automation is the future of effective client/agency partnerships. 阅读更多

Turning Agencies into Growth Agents

出自 Bruno Gralpois on 12 November 2020

How brand advertisers enable agency partners to drive business and brand growth through process automation 阅读更多

Businesses that harness the power of content will have the edge post COVID-19

on 13 July 2020

Sudarshan Ramrajan, Digital Marketing and Content Management specialist at IAA shares insights on how SMEs can leverage content post COVID-19 phase 阅读更多