Click here for the future
Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you. 阅读更多
Insights: The Cutting Edge of Advertising tag: future-of-advertising - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Industry AI Predictions for 2024
With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. 阅读更多
The Future of Automobile Advertising? I’m Seriously Worried.
Today, we’re in the midst of a maelstrom around general propulsion. Before the introduction of the electric car, we hadn’t really changed the way we got around since the Model T. 阅读更多
Auto Advertising Changes Gear
Climate concerns, the shift to electric, sharing versus owning – all of these are impacting the way car brands communicate. We spoke to some of those who are driving the change. 阅读更多
6 Ways Marketers Can Get Augmented Reality Right
Following Apple’s new phone releases, brands have a unique window to lead.
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Disrupting the Disruptors
A marketer's survival guide for the connected age. 阅读更多
What’s On The Horizon In UI, VR, AR & AI
Rebecca Bedrossian, Global Content Director of POSSIBLE, discussed the acronyms that represent disruption and innovations—UI, VR, AR, AI—with futurist Amy Webb. 阅读更多
The Future of Cannabis Marketing
The Green Rush is upon us. As of this writing, eight states (including Washington DC) have passed laws making adult-use (aka recreational) cannabis legal and another 14 sta... 阅读更多
The future of sustainability is design, not communication
When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challen... 阅读更多
The creative duo is a foursome. Plus one.
I’m not the only one who says that the creative duo is no longer enough. You can see it everywhere – in books by advertising theorists and in declarations by the gurus of the profession. In her re... 阅读更多