Digital inspiration from Cannes
Our pick of some of the most striking digital winners from the Cannes Lions Festival of Creativity. 阅读更多
Insights: The Cutting Edge of Advertising tag: data - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
How the Battle Against Cyber Crime Can Inspire Innovation
By developing a culture that can both drive and react to change, we reduce biases for resistance and build an expectation for it. 阅读更多
In 2021, Creative Is King
The triumphant return of creative demonstrates something all sharp buyers dismiss but which remains a persistent myth: that data and creative are at odds. 阅读更多
Analyze This: Brands Needs To Rethink Marketing Budgets For A Merry 2021
Marketers today are being asked to do a lot more with a lot less, but to make truly informed decisions, stakeholders need a clearer means to access the ROI on particular projects. 阅读更多
Romeo and Julie-data
Why agencies are merging with data companies? 阅读更多
3 Steps To Harness Data As A Loyalty Driver
By: Megan Curley, VP, Consumer & Market Intelligence, RAPP San Francisco 阅读更多
If Only I Knew…
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance
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No Longer Fly Blind With Your Agencies
Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value 阅读更多