Insights: The Cutting Edge of Advertising tag: creativity

Insights: The Cutting Edge of Advertising tag: creativity - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Super Bowl 2024: Funny, but seriously expensive

出自 Mark Tungate on 12 February 2024

While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. 阅读更多

Christmas campaigns with an innovative twist

出自 Mark Tungate on 14 December 2023

Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. 阅读更多

Luring us back to culture

出自 Mark Tungate on 14 November 2023

Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. 阅读更多

The spooky appeal of Halloween

出自 Mark Tungate on 11 October 2023

As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... 阅读更多

"At least for now, imaginations still require human ingenuity and experience": Dave Sonderman, The Shipyard

on 21 July 2023

While AI won’t displace the most valuable aspect of creative talent, mastering it helps creatives be even more valuable by increasing the breadth and speed of crafting client-ready creative ideas. 阅读更多

Speaking out against censorship

出自 Philippe Paget on 15 May 2023

Fake news, propaganda around the war in Ukraine, the danger that AI will rewrite history: perhaps more than ever, the truth is under threat. So it’s no surprise that, around the world, charities, the media and agencies have spoken up to defend the truth and decry censorship. 阅读更多