Contract Negotiations: When Trust is (Virtually) Indispensable
Intermediaries have become more important than ever, and our scope has broadened to accommodate a number of operations companies would ordinarily have taken on themselves. 阅读更多
Insights: The Cutting Edge of Advertising tag: consultant - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Intermediaries, handover and pandemic protocols
With the protocols demanded by Covid in an industry that can’t put operations on hold, intermediaries are far more involved than ever before in every area of the transition. 阅读更多
#AdForumSummit LA: Film, branded content growth now exponential
Yet another summit came to an end. 阅读更多
#AdForumSummit2019: Key learnings
Santa Monica — where all of the consultants are staying at the Viceroy Hotel — is a seaside community of about 86,000 people 阅读更多
#AdForumSummit LA: Clients wants media back in creative agencies
One of the special things about these trips are the cities we visit, and LA is no exception. 阅读更多
#AdForumSummit LA: New industry player to change things up
There are always some good surprises at AdForum Summits and, by that, I mean when an unexpectedly good agency suddenly becomes known to us pitch consultants for something unique. 阅读更多
#AdForumSummit LA: Focus on Content & Collaboration
We, pitch consultants, met with four agencies — Virtue, Collab, SummerJax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles. 阅读更多
#AdForumSummit LA: Insight Into WPP’s Restructuring
As a group last year, we decided that it would be worthwhile spending a week again in LA, which is a big centre for the advertising, media and entertainment industries, as well as the tech companies, and the competition for talent is a huge issue 阅读更多
The CMO Challenge For 2019
Bob Wolf Partners/TPG is one of the premier U.S. agency search consultancies advising in all matters that optimize the client-agency relationship. 阅读更多
AdForum Summit Observations & Trends
10 things that stood out at the recent AdForum Worldwide Summit in NYC, 23–27 April 2018, attended by just over 30 global pitch consultants. 阅读更多