Successful Marketing Procurement Revolves Around Empathy
After a period of such financial pressure and stress, improving return on investment of their – often increased – marketing budgets will be front of mind for many marketers. 阅读更多
Insights: The Cutting Edge of Advertising tag: collaboration - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
In 2021, Creative Is King
The triumphant return of creative demonstrates something all sharp buyers dismiss but which remains a persistent myth: that data and creative are at odds. 阅读更多
Ready to Jump? How to Swim Through Highly Effective Agency QBRs Without Drowning
A step-by-step approach to conducting Agency Quarterly Business Reviews
that strengthen the work and improve collaboration. 阅读更多
I love you. I love you not.
Why advertisers and agencies should improve how they work together
to maintain a healthy, loving and productive relationship. 阅读更多