Wunderman Thompson cracks the code of inspiration in new, global brand study
Research proves strong correlation between inspiration and brand growth. Amazon, Samsung and Apple top the list of 100 most inspiring brands in the world. 阅读更多
Insights: The Cutting Edge of Advertising tag: brands - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Turning Agencies into Growth Agents
How brand advertisers enable agency partners to drive business and brand growth through process automation 阅读更多
IAA Conference: How High Value Brands Can Reboot Economies
The IAA’s virtual Creativity4Better conference on October 27 and 28 will address a vital yet under-explored issue.
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Brands Continue to Strengthen Emotional Connections with Citizens During Crisis
Based on the regional study carried out in May of this year, DDB Latina analyzes the results and shares the ranking of brands that consumers consider have done a better job during times of crisis. 阅读更多
Give Me Space
If advertisers are from Mars and agencies from Venus, how can they get along? 阅读更多
Getting Social with Freud
After more than a century and a completely transformed social culture, we are still using Freud's theories to understand human behavior. 阅读更多
The Breakup – A Confidential Letter
Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... 阅读更多
2018 Advertiser/Agency Predictions
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. 阅读更多
Helping Humanity with the Back Office
"Everyday companies large and small are taking their special skills, assets, and work force and improving a corner of the world" 阅读更多
How to Drive Your Agency Crazy
Common mistakes advertisers make with their agencies and what to do about it. 阅读更多