Insights: The Cutting Edge of Advertising tag: automotive

Insights: The Cutting Edge of Advertising tag: automotive - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Why sound design is crucial to great content

on 11 October 2022

Sound is an integral piece in the puzzle of filmmaking. My first introduction to a “professional” sound experience was at the legendary VFX innovator Doug Trumbull’s studio. Doug was all about creating an experience for the audience. 阅读更多

Auto brands drive into a new era

出自 Mark Tungate on 6 October 2022

The world’s leading auto show in terms of longevity and visitor numbers, the Mondial de l’Auto takes place in Paris this month. But the way cars are marketed is evolving. 阅读更多

Design Plus: Why Peugeot and Renault Changed Their Logos

出自 Mark Tungate on 16 March 2021

The legendary French auto makers are the latest to rebrand in the face of a rapidly changing industry. 阅读更多

The Future of Automobile Advertising? I’m Seriously Worried.

on 23 October 2019

Today, we’re in the midst of a maelstrom around general propulsion. Before the introduction of the electric car, we hadn’t really changed the way we got around since the Model T. 阅读更多

Auto Advertising Changes Gear

出自 Mark Tungate on 17 October 2019

Climate concerns, the shift to electric, sharing versus owning – all of these are impacting the way car brands communicate. We spoke to some of those who are driving the change. 阅读更多