Insights: The Cutting Edge of Advertising tag: ai

Insights: The Cutting Edge of Advertising tag: ai - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Industry AI Predictions for 2024

出自 India Fizer on 19 December 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. 阅读更多

Navigating Turbulence with Hope: The Creative Industry's Stand on Optimism

on 18 December 2023

Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. 阅读更多

SPORT, HUMANITY’S LAST PLAY IN AN AI WORLD?

on 24 July 2023

James Masters of Havas Play UK delineates the role of AI in the world of sports and the boundless opportunities marketers should get the jump on, positioning sport as the ultimate ‘real’ experience in an increasingly non-human world. 阅读更多

"At least for now, imaginations still require human ingenuity and experience": Dave Sonderman, The Shipyard

on 21 July 2023

While AI won’t displace the most valuable aspect of creative talent, mastering it helps creatives be even more valuable by increasing the breadth and speed of crafting client-ready creative ideas. 阅读更多

How to prevent bias in your AI-generated content

on 14 June 2023

En tant qu’humains, nous sommes influencés.En conséquence, tout ce que nous créons est également biaisé. Les outils d'intelligence artificielle n... 阅读更多

AI Is Accelerating the Transformation of Digital, and Its Opportunities Are Endless

on 14 June 2023

By Funs Jacobs, Senior Director Innovation at Media.Monks From virtual influencers to hybrid subcultures, life in digital has led to a landscape of novel consumer behaviors and new expectations... 阅读更多

Ignore the “Robot” Rhetoric: AI won’t replace Ad Creatives

on 8 September 2017

Let Mad Men be Mad Men, while AI is your Math Man 阅读更多

Unbound London 2017

on 26 July 2017

London's Unbound festival offered a glimpse of new startups, from sensory pods to subscription jewelry. 阅读更多

What’s On The Horizon In UI, VR, AR & AI

on 28 June 2017

Rebecca Bedrossian, Global Content Director of POSSIBLE, discussed the acronyms that represent disruption and innovations—UI, VR, AR, AI—with futurist Amy Webb. 阅读更多