20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews. 阅读更多
Industry data confirms a significant increase in roster changes and competitive reviews.
Is the trend likely to continue in the years ahead?
What are the implications for brand advertisers and their agencies? 阅读更多
Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value 阅读更多
Super Bowl 50 was important to me. Not because the NFL finally stopped using roman numerals, but because I’m a Panthers fan and I work in advertising. 阅读更多