Fixing Before Replacing
The hidden costs and risks of replacing agency partnerships and bypassing the opportunity to fix what’s broken. 阅读更多
Insights: The Cutting Edge of Advertising tag: agency-mania - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
The Best Way For Advertisers To Realize Cost Efficiencies
“Killing two birds with one stone,” or how advertisers can realize substantial gains by implementing rigorous scope of work AND briefing practices" 阅读更多
Give Me Space
If advertisers are from Mars and agencies from Venus, how can they get along? 阅读更多
The Breakup – A Confidential Letter
Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... 阅读更多
2018 Advertiser/Agency Predictions
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. 阅读更多
How to Drive Your Agency Crazy
Common mistakes advertisers make with their agencies and what to do about it. 阅读更多
Trust me (no, really!)
Five realistic ways to earn trust in client/agency relationships 阅读更多
Who killed the timesheet?
Five principles to make the most effective use of agency talent 阅读更多
Sick Of Being Sick
How Madison Avenue got the flu, and what brand advertisers should do about it. 阅读更多
If Only I Knew…
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance
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