Multicultural Market Experts Recommend: Unlearn Your Biases
America is more diverse than ever and minorities themselves are diverse as well. 阅读更多
Insights: The Cutting Edge of Advertising tag: advertising-2 - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Why Humor in B-to-B Marketing Is Serious Business
New study and live test show old creative biases about B-to-B marketing are dead wrong
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Why Caring Too Much is Actually a Greatest Weakness
How to get ahead in advertising? Stop caring so much.
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Combating Ad Fraud
Ad fraud concerns have become standard practice when buying and managing digital media. 阅读更多
Super Bowl Ads: Why They’re Still Relevant, But The Way Marketers Evaluate Them Isn’t
Exactly how high of a price do we place on the impact of Super Bowl advertising on our cultural fabric? 阅读更多
Super Bowl Ad Reviews from Marty Senn, CCO at Carmichael Lynch
The game is over now, but the year is just beginning. 阅读更多
The Day that Brings Us Together
The Super Bowl still draws us together like no national holiday except Thanksgiving. 阅读更多
17 Lessons From 17 Years in Business
Wishing Situation a Happy Seven-teenth Birthday! 阅读更多
Give Me Space
If advertisers are from Mars and agencies from Venus, how can they get along? 阅读更多
Oink Ink Radio Talks Voice: Working With Actors to Produce Great Radio Spots
This is the third and final piece of Oink Ink's three-part series focusing on the critical role voice plays in producing some of the best radio spots of the last 25 years. 阅读更多