Insights: The Cutting Edge of Advertising category: marketing - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
出自 Mark Tungate on 11 March 2024
March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. 阅读更多

India Fizer
出自 India Fizer on 28 November 2023
Inequality in healthcare and personalized health services for marginalized groups is a prevalent issue that many agencies have been trying to tackle. We are taking a look at campaigns and initiatives that open the conversation for DEI in healthcare advertising. 阅读更多

on 28 August 2023
Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. 阅读更多

India Fizer
出自 India Fizer on 23 November 2022
As the holidays are rapidly approaching, we take a look at the repositioning of retail marketing to zero in on more meaningful shopping experiences, reflecting a shift in the way consumers engage with brands and how they choose who to shop with. 阅读更多

Mark Tungate
出自 Mark Tungate on  4 May 2022
May 3 was International Press Freedom Day: a good opportunity to take a look at what the advertising world is doing to promote freedom of speech. 阅读更多

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