Taylor Cook, Critical Mass: "We take an intersectional lens to everything we do."
Critical Mass' Director of DE&I, Taylor Cook, delineates the agency's programs and policies for creating a fairer, more equitable workplace for women. 阅读更多
Insights: The Cutting Edge of Advertising category: agencies - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Industry AI Predictions for 2024
With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. 阅读更多
Navigating Turbulence with Hope: The Creative Industry's Stand on Optimism
Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. 阅读更多
Bedtime Stories with Havas & Friends: Stay Amazing with NewYork-Presbyterian
The new YouTube series highlights key client relationships within the Havas network 阅读更多
Intensity, customer centricity and data keep global tech, legacy finance and the creator brands focused on Outperformance
Cheil Connec+ hosted a panel discussion at SXSW titled ‘Keeping up with the Outperformers’ where we discussed the evergreen attributes of Outperformance that can benefit start-ups, scale-ups and turn-arounds wanting to grow despite economic headwinds. 阅读更多
Bedtime Stories with Havas & Friends: Falling in love with KFC
A curation of intimate, entertaining discussions, unpicking the secrets to a successful, harmonious and ultimately fun client/agency relationship. 阅读更多
Influencer Trends You Should Care About in 2023
In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal.
But there are no skeptics left. Fro... 阅读更多
How Serviceplan is reinvigorating the office
With its new headquarters in Munich, Serviceplan Group may have found the solution to post-pandemic office life. 阅读更多
The importance of brand consistency
DEPT CEO Pim van Helten brings us back to marketing fundamentals with renewed focus on brand strategy. No matter the medium, consistency is critical 阅读更多
Modern Marketing : Parents are not a segment
Advertising is at its best when it depicts parents as humans who have challenges, that sometimes involve kids 阅读更多