March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. 阅读更多
The theme for this International Women’s Day, “Invest in Women: Accelerate Progress,” greatly benefits the advertising industry – both men and women – and is key to nurturing the next generation of women by providing them with support, opportunities, and resources to thrive. 阅读更多
While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. 阅读更多
Mike Czako, Group Creative Director/AD at David&Goliath, speaks on catering content to platform and leveraging user-generated content and influencer marketing to engage a younger audience. 阅读更多
Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you. 阅读更多
Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. 阅读更多
Inequality in healthcare and personalized health services for marginalized groups is a prevalent issue that many agencies have been trying to tackle. We are taking a look at campaigns and initiatives that open the conversation for DEI in healthcare advertising. 阅读更多
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. 阅读更多
As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... 阅读更多
When it comes to mental health, the first step to healing is talking, and getting started can be the hardest part. In honor of World Mental Health Day, we are talking a look at campaigns from the ACT Responsible collection that champion self-care and mental health resources. 阅读更多