Insights: The Cutting Edge of Advertising category: advertising - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
出自 Mark Tungate on 11 March 2024
March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. 阅读更多

Mark Tungate
出自 Mark Tungate on 12 February 2024
While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. 阅读更多

Mark Tungate
出自 Mark Tungate on 10 January 2024
Prediction is a tricky business. Nonetheless, this year’s predictions are bubbling to the surface and, as usual, we feel it’s our duty to share some of them with you.  阅读更多

Mark Tungate
出自 Mark Tungate on 14 December 2023
Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. 阅读更多

India Fizer
出自 India Fizer on 28 November 2023
Inequality in healthcare and personalized health services for marginalized groups is a prevalent issue that many agencies have been trying to tackle. We are taking a look at campaigns and initiatives that open the conversation for DEI in healthcare advertising. 阅读更多

Mark Tungate
出自 Mark Tungate on 14 November 2023
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. 阅读更多

Mark Tungate
出自 Mark Tungate on 11 October 2023
As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... 阅读更多

India Fizer
出自 India Fizer on 10 October 2023
When it comes to mental health, the first step to healing is talking, and getting started can be the hardest part. In honor of World Mental Health Day, we are talking a look at campaigns from the ACT Responsible collection that champion self-care and mental health resources. 阅读更多

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