Bedtime Stories with Havas & Friends: Falling in love with KFC

Romain Roux, Head of Creative Planning at Havas Paris, sits down with clients Isabelle Herman, Managing Director, and Pierre Cailleau, Chief Marketing Officer from KFC France, to recount the Havas and KFC love story


 

 

Havas Paris
广告/全方位服务/整合传播
Puteaux, 法国
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Havas Creative Network
广告/全方位服务/整合传播
Global
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Bedtime Stories with Havas & Friends: Falling in love with KFC

While KFC’s legendary blend of 11 herbs and spices might be a secret, Havas Creative Network, one of the most integrated advertising and communications networks globally, believes the key to unlocking creativity shouldn’t be.

That’s why Havas is excited to kick off the year with the first instalment in a new YouTube series, Bedtime Stories with Havas & Friends – focused on highlighting key client relationships and creativity.

The series is curation of intimate, entertaining discussions between Havas teams and their clients to dissect the mythical ‘c’ word (creativity, that is, not chicken) and unpick the secrets to a successful, harmonious and ultimately fun client/agency relationship, even (or perhaps especially) when times get tough.

The first episode welcomes KFC’s Isabelle Herman (Managing Director, France) and Pierre Cailleau (CMO, France), who sat down with Havas’ Romain Roux (Head of Creative Planning, Havas Paris) to recount the Havas and KFC love story.

Check out the first episode here!