TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : May 13, 2024

1

easyJet - All Aboard the Orange Plane

Airline easyJet celebrates the 2024 Eurovision Song Contest with a series of suitably euphoric, catchy in-flight, fan village and social media activations, in partnership with T&Pm and DEPT.

标题All Aboard the Orange Plane
广告公司
广告战役 All Aboard the Orange Plane
广告主 easyJet
品牌 easyJet
首次发布日期 2024 / 5
行业领域 航空公司、机场、铁路、公交、渡轮和邮轮运输
剧情简介 Airline easyJet has celebrated the 2024 Eurovision Song Contest with a series of suitably euphoric activations in flight, in the fan [AG1] village and across social channels in partnership with T&Pm and DEPT®. Following the announcement of the multi-year partnership deal as The Eurovision Song Contest’s Official Airline, the campaign “It’s Your Show, Get Out There” builds on easyJet’s “Get Out There” brand platform to lift travellers into the unbounded joy of travel and Eurovision. On bank holiday Monday, travellers from London Gatwick to Copenhagen had a trip to remember with a surprise Eurovision Song Contest in the sky hosted by none other than RuPaul Drag Race UK winner Tia Kofi. Three performers, all easyJet employees, battled it out on board to take home the ‘Sky High Talent Show’ trophy, with passengers on the flight, including members of OGAE - the largest Eurovision Song Contest fan network in the world, voting for their favourite performance at 35,000 feet.
媒体类别 社交媒体
长度
Marketing Director
Brand Manager
Agency
Agency
创意总监
创意团队
Planning Director
Managing Director
Business Director
Senior Producer
Agency
Head of Production
Production Assistant
Lead Researcher
Director Marketing Services
Creative Lead
Content Director
Content Director
Content Director
Chief Executive Officer (CEO)
Global Executive Creative Director
制片
Editorial Direction
创意团队
Business Director
客户经理
Senior Producer
Strategist
Design Director
导演
摄影指导
Gaffer
Wardrobe
Wardrobe
Hair
Hair
Runner
Offline Editing
Colorist
特效
Music Lyricist
音乐公司
Engineering
2

VABYSMO - A Beautiful Sight

This Mother's Day, Grey Health pays tribute to mothers with this beautiful animated short film for eye care brand VABYSMO.

标题A Beautiful Sight
广告公司
广告战役 A Beautiful Sight
广告主 Genetech
品牌 VABYSMO
首次发布日期 2024 / 5
行业领域 保健与医药产品
剧情简介 Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Mother’s Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled “A Beautiful Sight,” created by Grey Health. The film’s strong narrative juxtaposes a mother’s vision loss with her son’s steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. "A Beautiful Sight was conceived with a grand vision: to redefine the standards of craft and storytelling within the realm of branded pharmaceutical advertising. Traditionally dominated by predictable lifestyle imagery and functional communication approaches, our aim is to elevate the narrative, emotion and visual experience to new heights," shared Bruno Rebelo, Executive Creative Director at Grey Health.
媒体类别 Web Film
长度
Global Chief Creative Officer
Talent/Actors
集团创意总监
创意总监
创意总监
联合创意总监
Copy Supervisor
Managing Director
Strategist
Senior Producer
导演
导演
美术指导
执行制片
制片
Concept Art
Concept Art
动画
动画
Motion
执行创意总监
联合创意总监
美术总监
Head of Account Management
Account Management
Account Management
客户主管
客户主管
Strategy Director
Director of Project Management
Lead Project Manager
Lead Project Manager
Business Operations
执行制片
音乐制作人
制片
Line Producer
CGI
CGI
Lead 3D Artist
Lead 3D Artist
Tech Pipeline Director
Storyboard
Concept Art
Concept Art
Concept Art
Concept Art
Lead Researcher
Consumer Director
3D Retoucher
3D Lead
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
Talent/Actors
Animation Director
执行创意总监
动画
联合创意总监
美术总监
动画
动画
Head of Account Management
特效
Account Management
Compositing
客户主管
音乐制作人
客户主管
Strategy Director
音乐制作人
Director of Project Management
音乐制作人
Lead Project Manager
Lead Project Manager
Video Editor
Business Operations
执行制片
Line Producer
Tech Pipeline Director
Storyboard
Concept Art
Concept Art
Concept Art
Concept Art
Lead Researcher
Consumer Director
3D Lead
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
Talent/Actors
动画
动画
动画
特效
Compositing
音乐制作人
音乐制作人
Video Editor
3

Tango - Warden

Hilarious new ad for the UK's Tango soft drink that sticks with the brand's long-running, winning 'Tango'd' payoff line. Creative through VCCP.

标题Warden
广告公司
广告战役 Warden
广告主 Britvic Soft Drinks Limited
品牌 Tango
Posted5月 2024
行业领域 非酒精类饮料
媒体类别 社交媒体
长度
Production Girl & Bear
Director
4

Badoit - Bulles de Joie

One of two new films that unveil Badoit's new visual identity, repositioning the mineral water as elegant and refined.

标题Bulles de Joie
广告公司
广告战役 Bulles de Joie 2024
广告主 Danone Eaux
品牌 Badoit
首次发布日期 2024 / 5
行业领域 矿泉水、汽水及瓶装水
哲学 (原始语言) BETC et Badoit dévoilent deux nouveaux films qui annoncent la nouvelle identité visuelle ainsi que le repositionnement de la marque, alliant raffinement et élégance.
 
Ils illustrent ce que l’on ressent lorsqu’on passe un bon moment avec ses proches, que ce soit lors d’un déjeuner en famille ou un apéritif entre amis. Un moment de convivialité et de légèreté où l’on oublie tout, sauf la joie d’être ensemble et le plaisir des fines bulles. Une jolie métaphore d’une bulle de joie qui illustre mieux que jamais la signature historique de la marque. 
 
À la réalisation, Anton Tammi, qui vient de l’univers du clip et du luxe (réalisateur de clips pour The Weeknd ainsi que de la publicité Saint Laurent avec Zoé Kravitz, entre autres), à l’aise dans l’art délicat du plan séquence. Son univers visuel et sonore amène un vent de fraîcheur et donne vie à l’esprit aérien de la marque. 
 
 
Les deux films seront diffusés à partir du 06/05 et seront déclinés en affichage, presse, DOOH ainsi qu’en digital.
媒体类别 电视
长度
广告经理
广告经理
广告经理
广告经理
Vice President (VP)
Account Management
Account Management
Account Management
VP, Executive Creative Director
创意总监
文案
美术指导
美术指导
Creative Maker
Agency TV Producer
制作公司
导演
制片
Director of Production
摄影指导
Chief Decorator
Stylist
后期制作
剪辑师
Colorist
音效制作 GUM
音乐作曲家
5

LYNX - The Robbery

This second of two darkly humorous films for LYNX through MullenLowe tells the story of love born out of a robbery! Directed by Lionel Goldstein.

标题The Robbery
广告公司
广告战役 The Power of a Fragrance
广告主 Unilever
品牌 LYNX
首次发布日期 2024 / 5
行业领域 体香剂
剧情简介 With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene.
媒体类别 电视
长度
Agency
导演
剪辑师
后期制作
执行制片
Post Grading
摄影指导
广告公司制片
布景设计师
创意团队
制片
客户经理
创意总监
Casting
Agency
执行创意总监
Design/Graphics
创意团队
创意总监
创意团队
创意团队
音效
制作公司
后期制作
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