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1
PENNY - The Kids
PENNY continues is brand alignment with social responsibility. This excellent new film via agency Serviceplan draws attention to kids' voices and how adults should be hearing what they are saying.
| 标题 | The Kids |
| 广告公司 | Serviceplan Campaign |
| 广告战役 | The Kids |
| 广告主 | PENNY |
| 品牌 | PENNY |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | 百货公司、超市 |
| 广告口号 | Children and teenagers do have a voice. |
| 哲学 | To achieve this, PENNY reached out to children and young individuals from the clubs that the discount store has been supporting since 2015 through the "Förderpenny" initiative, asking them about their hopes for the future. Over 100 youth clubs and social initiatives from across Germany participated. PENNY customers can contribute to the "Förderpenny" initiative, supporting young people by rounding up their total at the checkout or by donating the refund they receive from recycling their plastic bottles at the store. |
| 问题 | Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes - our children - are usually not asked for their opinions or wishes. PENNY’s new campaign ‘The Kids’ sets out to make their voices heard. Through its annual social awareness campaigns, PENNY is committed to amplifying the voices of those who are frequently overlooked. Following the 2022 Cannes Lions Film Craft Grand Prix-winning ‘The Wish’, and highly acclaimed "The Rift", PENNY is championing the needs and desires of children and young people through this year's initiative: "The Kids." |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Thomas Raupach |
| 广告经理 | Friederike Pater |
| Creative Managing Partner | Christoph Everke |
| Agency Contribution | Alessia Coschignano |
| Agency Contribution | Sebastian Bialon |
| Agency Contribution | Aisha Blackwell |
| Agency Contribution | Matthäus Frost |
| Agency Contribution | Pauline Sawatzki |
| Agency Contribution | Elvira Breit |
| Agency Contribution | Wiebke Müller |
| Agency Contribution | Alessia Scheffler |
| 制作公司 | Akkurat Studios |
| 导演 | Gregory Ohrel |
| 音乐 | Matthias Bauss |
| 音乐 | Florian Lakenmacher |
2
Nike - More Than Warmth
Fresh, stylish new work from W+K Shanghai for Nike's winter outerwear.
| 标题 | More Than Warmth |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | More Than Warmth |
| 广告主 | Nike |
| 品牌 | Nike |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | 运动服装 |
| 媒体类别 | 电影 |
| 长度 | |
| 制作公司 | Hamlet China |
| Managing Partner / Executive Producer | Yimeng Zhang |
| 导演 | Henry Scholfield |
| 联合创意总监 | Ruby Li |
| 创意总监 | Zhong How |
| 制作公司 | Hamlet |
| VFX/Post Production | Wicked Pixels |
| Music / Sound Design | Mr. Pape |
3
Telstra - Hello Christmas
Just when you thought the Brits were the best at Christmas ads, along comes this wonderful film from Australian telco, Telstra, via The Monkeys!
| 标题 | Hello Christmas |
| 广告公司 | The Monkeys |
| 广告战役 | Hello Christmas |
| 广告主 | Telstra Corporation |
| 品牌 | Telstra |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | 电信服务 |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | Oh Christmas |
| Chief Marketing Officer (CMO) | Brent Smart |
| Chief Executive Officer (CEO) | Mark Green |
| Managing Director | Matt Michael |
| 首席创意官 | Ant Keogh |
| Head of Production | Romanca Mundrea |
| 制作公司 | Exit Films |
| 导演 | Glendyn Ivin |
| 执行制片 | Leah Churchill-Brown |
| 制片 | Alice Grant |
| 摄影指导 | Germaine McMicking |
| 剪辑公司 | The Editors |
| 制片 | Charlotte Griffiths |
| 剪辑师 | Shannon Michaelas |
| 后期制作 | ALT VFX |
| 特效 | Dave Edwards |
| 制片 | Martina Kersten |
4
WWF Italia - #WeAreThePanda
Beautifully-shot video and accompanying print campaign for WWF in Italy with an urgent call to action. Stop the extinction of the next endangered species: Humans.
| 标题 | #WeAreThePanda |
| Brief | The campaign aims to raise awareness and inform people about the importance of protecting the ecosystem to save the new endangered species: humans. For this reason, the focus of the communication is no longer animals, but a heedless and self-satisfied human race that, with a smile on its lips, destroys the nature on which its very survival depends. Finally, the line, which quotes the iconic language of memes, provocatively underlines the absurdity of these behaviours. All campaign activities are gathered under the hashtag #WeAreThePanda which, thanks to a provocative role reversal, capitalises on the iconic power of the WWF symbol to raise awareness of the new endangered species, ours. The campaign communicates the goals of WWF's 2023-25 agenda and creates awareness about issues that, according to the World Economic Forum's Global Risk Report, represent the fastest-accelerating risk factors for humanity in the next 10 years. |
| 广告公司 | Accenture Interactive |
| 广告战役 | #WeAreThePanda |
| 广告主 | WWF |
| 品牌 | WWF Italia |
| Posted | 11月 2023 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 影视 |
| 首席创意官 | D...de Bo....ci 仅限订阅者 |
| 执行创意总监 | Al.....dro C....to 仅限订阅者 |
| 执行创意总监 | M...eo Gr....se 仅限订阅者 |
| 摄影 | S....no Ro....li 仅限订阅者 |
| 制片 | Ri....do Bi......sso 仅限订阅者 |
| Chief Strategy Officer | An....no Og.....nti 仅限订阅者 |
| Brand Strategy Manager | S..a Ma.....to 仅限订阅者 |
| Song | M...o C....ti 仅限订阅者 |
| 文案 | Fr.....ca P....co 仅限订阅者 |
| 美术指导 | Fr.....ca Bu....ni 仅限订阅者 |
| Head of Production | Al.....dro B...io 仅限订阅者 |
| 制片 | Ca....na La.....tti 仅限订阅者 |
| Design Director | Ve....ca Sa....et 仅限订阅者 |
| Design Lead | I...ia M....no 仅限订阅者 |
| Visual Design | G....mo ..i 仅限订阅者 |
| Digital Marketing | M...a Ci....io 仅限订阅者 |
| 后期制作 | B..2 S...io 仅限订阅者 |
5
QuickBooks - For the Hero behind the Heroes
Warrior Queen Boudica creates some seriously helpful tax efficiencies through Quickbooks accounting software. Creative through FCB in London.
| 标题 | For the Hero behind the Heroes |
| 广告公司 | FCB London |
| 广告战役 | For the Hero behind the Heroes |
| 广告主 | Intuit Inc. |
| 品牌 | QuickBooks |
| 首次发布日期 | 2023 / 11 |
| 行业领域 | IT解决方案与专业网络 |
| 剧情简介 | ‘For the Hero behind the Heroes’ shows warrior Queen Boudica talking to her accountant about sharpening her acquisitions strategy, the Three Bears getting their payroll just right, Hercules strengthening his personal training business, and Sleeping Beauty relaxing during tax season. |
| 哲学 | Accounting professionals are often overlooked or underappreciated. Intuit QuickBooks and FCB London want to change that with their new campaign, ‘For the Hero behind the Heroes’, and bring the UK’s number crunchers into the spotlight. The new campaign quite literally heroes accountants across the UK, showing that every client – even the historical, mythical and fairy tale ones – owes a lot to their heroic accountants. Using these unexpected characters, the ads will show UK accountants all the ways in which QuickBooks for Accountants technology can help them work more efficiently. And what better day to launch the campaign than the 10th November, which as we all know is International Accounting Day? This celebrates the day in 1494 when Luca Paciolo, the “Father of Accounting” published his foundation for modern accounting and bookkeeping, Summa de arithmetica, geometria, proportioni et proportionalita (everything about arithmetic, geometry and proportion). ‘For the Hero behind the Heroes’ is directed by award-winning female director Tiny Bullet, and showcases how QuickBooks for Accountants is the perfect tool for small firm accountants, through innovative new products like Pro Tax, Practice Manager and Bureau Payroll, which help them help their clients and grow their practices. The campaign will run across YouTube, OOH, Print, Social, Digital, Radio and Events from the 10th November to the end of Q4 2023. |
| 媒体类别 | 互动 |
| 长度 | |
| 剪辑公司 | Final Cut |
| 首席创意官 | Owen Lee |
| 创意总监 | Jessica Giles |
| 创意总监 | Austin Hamilton |
| 创意团队 | Ben Usher |
| 创意团队 | Rob Farren |
| 美术指导 | Rob Farren |
| 美术指导 | Jessica Giles |
| 文案 | Ben Usher |
| 文案 | Austin Hamilton |
| Business Director | Erika Abd-Allah |
| Business Director | Kirsten Barnes |
| 客户经理 | Bizzie Martin |
| Strategist | Anna Green |
| 广告公司制片 | Carrie Moores |
| 广告公司制片 | Nikki Chapman |
| 广告公司制片 | Dawn Moretti |
| 设计师 | Becci Salmon |
| 设计师 | Jack Walker |
| 设计师 | William Little |
| 设计师 | Tessa Bridge |
| 设计师 | Dante Attuoni |
| 制作公司 | FLIPT |
| 导演 | Tiny Bullet |
| 制片 | Philippa Thomas |
| 制片 | Adam Saward |
| 摄影指导 | Chris Sabogal |
| Still photographer | Gary Salter |
| 剪辑师 | Sam Bould |
| 广告经理 | Michael Benjamin |
| 广告经理 | Martin Dyhouse |
| 广告经理 | Sara Zaibag |
| 广告经理 | Louise Gaffney |
| 广告经理 | Bee Nortje |
| 后期制作 | Unit |
| Music / Sound Design | Unit |
ANDY AWARDS' PICK
+1
Boonthavorn - Live Our Way
The ANDY Awards pick this week is Thai home improvement retailer, Boonthavorn, with an innovative approach to updating the generations-old family home. Creative through Wunderman Thompson.
| 标题 | Live Our Way |
| 广告公司 | Wunderman Thompson |
| 广告战役 | Live Our Way |
| 广告主 | Boonthavorn |
| 品牌 | Boonthavorn |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | P..k Wa.....ri 仅限订阅者 |
| 创意组长 | Wi.....ana Do.....ng 仅限订阅者 |
| Managing Partner | Su.....pa Tr......ong 仅限订阅者 |
| Business Director | Nu.....ong Wa.....vit 仅限订阅者 |
| Group Account Director | K....it K....ee 仅限订阅者 |
| 客户总监 | K....ee Ch.....jit 仅限订阅者 |
| Head of Production | J...j Me.....it 仅限订阅者 |
| 制片 | Ji....rn Ch.....ach 仅限订阅者 |
| Director of Operations | Se.....ip Se......dha 仅限订阅者 |
| 数字项目经理 | P....ra Ta.....ap 仅限订阅者 |
| 制作公司 | Te....ol S...ta 仅限订阅者 |
| 美术指导 | Ph.....as Jong........anan 仅限订阅者 |
| 文案 | Te....ol Th......rus 仅限订阅者 |
| Managing Director | T...n Tu......eon 仅限订阅者 |
| 导演 | Te....ol S...ta 仅限订阅者 |
| Assistant Director | Ki.....un Jo......wut 仅限订阅者 |
| 制片 | C....pa Plo......ung 仅限订阅者 |
| Assistant Producer | W....an La.....rom 仅限订阅者 |
| 电影 | Ch.....wut Cho......sak 仅限订阅者 |
| Gaffer | Ph.....ep Ph.....ng 仅限订阅者 |
| 音效 | A....rp Su.....hon 仅限订阅者 |
| 美术指导 | Po....ai Ch.....oon 仅限订阅者 |
| Prop Master | S....ak Ma....um 仅限订阅者 |
| Casting | Na.....ra M....ne 仅限订阅者 |
| Wardrobe / Stylist | Mo....ip N...ng 仅限订阅者 |
| Location | J....at San......hai 仅限订阅者 |
| 剪辑师 | S....ut Kaw........wong 仅限订阅者 |
| 电影电视 | Nu....ha Khaj........akul 仅限订阅者 |
| VTR | PO.....E4 仅限订阅者 |
| 音效 | S...d S...e 仅限订阅者 |
| Retouching Manager | M....ge 仅限订阅者 |
