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1
Cadbury - Cadbury Worldwide Hide
Collaborating with Google Street Maps, Cadbury launches a new activation for Easter. Hide an Easter egg anywhere in the world for someone you care about.
| 标题 | Cadbury Worldwide Hide |
| 广告公司 | VCCP |
| 广告战役 | Cadbury Worldwide Hide |
| 广告主 | Cadbury plc |
| 品牌 | Cadbury |
| Posted | 3月 2023 |
| 行业领域 | 巧克力 |
| 剧情简介 | Launched to challenge the expected generosity in the season with something unexpected and more meaningful, the campaign is flipping the Easter egg hunt ritual on its head by once again giving people a platform to hide digital purple eggs anywhere in the world via Google Street View. The hider can even choose to send a real egg straight to their loved ones homes once the egg has been found. |
| 媒体类别 | 互动 |
| 长度 |
2
McCafé - Most Extraordinary Cup
An amazing (and terrifying) stunt featuring slackliner Alexander Schulz for McCafe, raising awareness of the Ronald McDonald House charities. Click to view!
| 标题 | Most Extraordinary Cup |
| 广告公司 | Havas New York |
| 广告战役 | More Than Just a Cup |
| 广告主 | McDonald's |
| 品牌 | McCafé |
| Posted | 3月 2023 |
| 行业领域 | 餐馆与快餐 |
| 媒体类别 | Web Film |
| 长度 |
3
Dove - #TURNYOURBACK
Dove and Ogilvy step up in response to trending but harmful filter, Bold Glamour.
| 标题 | #TURNYOURBACK |
| 广告公司 | Ogilvy UK |
| 广告战役 | Dove #TURNYOURBACK |
| 广告主 | Unilever |
| 品牌 | Dove |
| Posted | 3月 2023 |
| 行业领域 | 润肤霜，润肤露，润肤乳，爽肤水，卸妆水 |
| 剧情简介 | Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing. |
| 问题 | The campaign calls for social media users to take action by posting a video "turning their back to the filter", using the #TurnYourBack, #BoldGlamour and #NoDigitalDistortion hashtags. |
| 媒体类别 | Web Film |
| 长度 | |
| Creative Agency | DAVID |
| Creative Agency | Ogilvy UK |
| 首席创意官 | Pancho Cassis |
| 创意总监 | Pedro Sattin |
| 美术指导 | Daniela Botero |
| 首席创意官 | Saulo Rocha |
| 创意总监 | Jose Sancho |
| 文案 | Michel Gomez Gomez |
| Creative Agency | Ogilvy Miami |
| 首席创意官 | Lisa Bright |
| 执行创意总监 | Daniel Fisher |
| 创意总监 | Alison Stevens |
| 创意团队 | Dave Anderson |
| 创意总监 | Liam Bushby |
| 创意团队 | Ian Brassett |
| 制作公司制片 | Chloe Jahanshahi |
4
Guinness - Holding out for a ZERO
Guinness is giving away 50,000 free pints of 0.0 this St Patrick's Day across Ireland, in an effort to encourage moderation.
5
Wonther - Raise the Finger
Marking IWD, ethical jewelry brand Wonther makes a simple yet impactful statement highlighting continued inequality in the workplace.
| 标题 | Raise the Finger |
| 广告公司 | Coming Soon |
| 广告战役 | Raise the Finger |
| 广告主 | Wonther |
| 品牌 | Wonther |
| 首次发布日期 | |
| 行业领域 | 珠宝首饰 |
| 广告口号 | Happy Women's Day |
| 剧情简介 | On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.” |
| 媒体类别 | Web Film |
| 长度 | |
| 创意总监 | Marcelo Lourenço |
| 创意总监 | PEDRO BEXIGA |
| 文案 | Marcelo Lourenço |
| 美术指导 | PEDRO BEXIGA |
| 制作公司 | SHOW OFF FILMS |
| Executive Production Director | Margarida Nina |
| 摄影指导 | Ricardo Magalhaes |
| 执行制片 | Alexandre Montenegro |
| 执行制片 | TAMIRIS MONTENEGRO |
| 制片 | Filipa de Almeida |
| 制片 | Alexandre Papin |
| 后期制作 | MOLA POST |
| Post-production Supervisor | Joana Ribeiro |
| Post-production Supervisor | LUCIANO OTANI |
| Edition | Gustavo Janz |
| 音效 | MUTE |
| Sound Producer | Victor Mingates |
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