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1
United Airlines - Anthem
Major new fully-integrated campaign and positioning from United Airlines, that puts the brand firmly on the side of sustainability. 'Good Leads the Way' is activated across TV, print and OOH installations, touching on multiple responsible themes, from pollution to DEI. Creative and strategy from 72&Sunny.
| 标题 | Anthem |
| 广告公司 | 72andSunny |
| 广告战役 | Good Leads The Way |
| 广告主 | United Airlines |
| 品牌 | United Airlines |
| 首次发布日期 | 仅限订阅者 |
| 产品 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| Entrant Company | 72.....nny 仅限订阅者 |
| President | T..i M...er 仅限订阅者 |
| Co Head of Strategy | K...y Sc.....el 仅限订阅者 |
| Co Chief Creative Officer/Partner | M..t M...hy 仅限订阅者 |
| Head of Production | K..e Mo....on 仅限订阅者 |
| Group Brand Director | E...y Co....ly 仅限订阅者 |
| Group Brand Director | T...t D...op 仅限订阅者 |
| Brand Director | T...is C...s 仅限订阅者 |
| Brand Director | ..n Ba.....mei 仅限订阅者 |
| Sr Brand Manager | P....on B....tt 仅限订阅者 |
| Sr Brand Manager | St.....ie R...n 仅限订阅者 |
| Brand Manager | M....sa Go....es 仅限订阅者 |
| Brand Coordinator | J...in B...s 仅限订阅者 |
| Group Strategy Director | C..l M...er 仅限订阅者 |
| Group Strategy Director | K...a M....da 仅限订阅者 |
| Sr Strategist | B...ke Le.....hn 仅限订阅者 |
| Social Media Strategy Director | I...s C...al 仅限订阅者 |
| Strategy Director | S....er I...c 仅限订阅者 |
| Data Strategy Director | Fe....do Co....do 仅限订阅者 |
| Sr. Communications Strategist | ..m So......and 仅限订阅者 |
| Executive Creative Director | L...en S...h 仅限订阅者 |
| Creative Director | M...ie Mc....ll 仅限订阅者 |
| Creative Director | ..m H...an 仅限订阅者 |
| Creative Director | S...n R...si 仅限订阅者 |
| Creative Director | T....ah E....ds B....ld 仅限订阅者 |
| Creative Director | J..h H....en 仅限订阅者 |
| Creative Director | S...t R...y 仅限订阅者 |
| Creative Director | H...y O...n 仅限订阅者 |
| Creative Director | Kr....an G...es 仅限订阅者 |
| Sr Writer | K...n T...i 仅限订阅者 |
| Sr Writer | L..u Wi....ly 仅限订阅者 |
| Sr Designer | K...ey R...en 仅限订阅者 |
| Sr Designer | G...on G....rd 仅限订阅者 |
| Sr Writer | C..y C...ad 仅限订阅者 |
| Designer | T...a M...ot 仅限订阅者 |
| Writer | E...y R...es 仅限订阅者 |
| Designer | A...a A...la 仅限订阅者 |
| Writer | S...ie J....on 仅限订阅者 |
| Design Director | F...k D...me 仅限订阅者 |
| Designer | D..i ..n 仅限订阅者 |
| Executive Film Producer | Je....er C...io 仅限订阅者 |
| Executive Film Producer | A..y Ro.....al 仅限订阅者 |
| Executive Experiential Producer | A..n D...s 仅限订阅者 |
| Film Producer | C...na R....rs 仅限订阅者 |
| Jr Film Producer | M..u Ha......iam 仅限订阅者 |
| Executive Art Producer | ..i B..k 仅限订阅者 |
| Sr Art Producer | Cl....sa G....tt 仅限订阅者 |
| Art Producer | X..e E....rt 仅限订阅者 |
| Art Producer | C...s J...e 仅限订阅者 |
| Director of Partnerships and Legal | Ch....sa K...ey 仅限订阅者 |
| Partnerships and Legal Director | V....sa R...ra 仅限订阅者 |
| Sr. Partnerships and Legal Manager | B..u Th....on 仅限订阅者 |
| Sr. Partnerships and Legal Manager | K...ey B....er 仅限订阅者 |
| Partnerships and Legal Manager | J..y G....ey 仅限订阅者 |
| Production Company | P...e F...s 仅限订阅者 |
| Photography | W...er ..c 仅限订阅者 |
| Production Company (Social) | C..e F...s 仅限订阅者 |
| Editorial | C...el Ed.....al 仅限订阅者 |
| Editorial | H...o S....os 仅限订阅者 |
| Record/Mix | L..e S....os 仅限订阅者 |
| Color House | C....ny . 仅限订阅者 |
| Finishing/VFX House | Pa.....ent 仅限订阅者 |
| Music | A...e &...; S....er 仅限订阅者 |
| Music | Ma....et 仅限订阅者 |
| Music | So....eo 仅限订阅者 |
| Music | S..y Pi....es Ent.......ent 仅限订阅者 |
| VO Casting | S...k C....ng 仅限订阅者 |
2
United Airlines - Trash to Jet Fuel
A second execution in United's 'Good Leads the Way' repositioning focuses on the airlines' commitment to sustainable fuel.
| 标题 | Trash to Jet Fuel |
| 广告公司 | 72andSunny |
| 广告战役 | Good Leads The Way |
| 广告主 | United Airlines |
| 品牌 | United Airlines |
| 首次发布日期 | 仅限订阅者 |
| 产品 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 哲学 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
3
Co-Op - Lift Up Your Community
Co-Op food stores have been around in the UK for a long time, with roots in the community as the local food shop. This campaign, through Lucky Generals, communicates that your food purchases benefit your community through scenes of social gatherings.
| 标题 | Lift Up Your Community |
| 广告公司 | Lucky Generals |
| 广告战役 | Lift Up Your Community |
| 广告主 | Co-Op |
| 品牌 | Co-Op |
| 首次发布日期 | 仅限订阅者 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | A....my F...s 仅限订阅者 |
| 导演 | B...y B..d C..e 仅限订阅者 |
| 制作公司 | Ju....te H...is 仅限订阅者 |
| 剪辑师 | B...y M..d 仅限订阅者 |
| 后期制作 | Nin.......enty 仅限订阅者 |
| 后期制作 | D...d K...an 仅限订阅者 |
| Colorist | T..y T....ns 仅限订阅者 |
| Music Licensing | ..e H...n 仅限订阅者 |
| 音效设计公司 | K..g L..r 仅限订阅者 |
4
Osmo - Meet Our New Chief Reading Officer - LeVar Burton
Actor LeVar Burton joins Osmo to promote early childhood literacy. Osmo sells educational learning toys and we liked that this ad has a serious, eloquent conversation with adults about the benefits of early-age learning. A standout campaign in the category. Creative from B-Reel.
5
McDonald's - Reconciliation
Eye-catching and unusual print ad for McDonald's from TBWA\Paris, that is better categorized as art work! The 'reconciliation' is between the diver and the squid.
| 标题 | Reconciliation |
| 广告公司 | TBWA\PARIS |
| 广告战役 | Reconciliation |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| Posted | 6月 2022 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 平面 |
| 插图画家 | L...s Wa.....su 仅限订阅者 |
| 首席创意官 | Be....in M....al 仅限订阅者 |
| 首席创意官 | F....in Cl....ie 仅限订阅者 |
| 美术指导 | A...ey L...t 仅限订阅者 |
| Art Buyer | Is....le J....RT 仅限订阅者 |
| Senior Vice President | X...er R...ux 仅限订阅者 |
| Brand Marketing Director | J..é J....to 仅限订阅者 |
| Senior Marketing Manager | B...it K..b 仅限订阅者 |
| Managing Director | Jo....an S...g 仅限订阅者 |
| 客户总监 | J...e Mo....né 仅限订阅者 |
| 客户经理 | Ma....eu C....es 仅限订阅者 |
| 客户主管 | K...a Mi....ca 仅限订阅者 |
EDITOR'S PICK
+1
Create Not Hate - Racist Dog 3
To mark Juneteenth and the emancipation of the last African American slaves in the US in 1865, our +1 spot this week is dedicated to work from the kids at Create Not Hate. The initiative was set up by Trevor Robinson and his agency Quiet Storm in the UK, to fight racism through creativity.
| 标题 | Racist Dog 3 |
| 广告公司 | Quiet Storm |
| 广告战役 | Racism is Ridiculous |
| 广告主 | Create Not Hate |
| 品牌 | Create Not Hate |
| Posted | 6月 2022 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 平面 |
| Agency | Q...t S...m 仅限订阅者 |
| 媒介公司 | T...l M...a 仅限订阅者 |
| Agency Contribution | E...ne .K 仅限订阅者 |
| PR Agency | pe.....ion com.......ion 仅限订阅者 |
| Creative Agency | R...ey S...t As.....tes 仅限订阅者 |
| Agency | C...te ..t H..e 仅限订阅者 |
| Agency Contribution | L..e .r F..r 仅限订阅者 |
| Youth outreach | M...on C....il 仅限订阅者 |
| Mentor | D..e ..e 仅限订阅者 |
| 创意团队 | L..e S...t 仅限订阅者 |
| 创意总监 | M..t D...s 仅限订阅者 |
| 创意团队 | ..i H...ng 仅限订阅者 |
| Creative Lead | T...or Ro....on 仅限订阅者 |
| Mentor | P..l J...an 仅限订阅者 |
| 创意团队 | G..g ..y 仅限订阅者 |
| 创意团队 | J..k B....ey 仅限订阅者 |
| 后期制作 | K..k F..g ..m 仅限订阅者 |
| Creative Lead | R...a Ro....on 仅限订阅者 |
| Mentor | D..g R....rn 仅限订阅者 |
| Mentor | ..b J...us 仅限订阅者 |
| 创意团队 | H...y I...n 仅限订阅者 |
| 创意团队 | ..d S...h 仅限订阅者 |
| 创意团队 | C...e H...ag 仅限订阅者 |
| Media Placement | ..z K....ff 仅限订阅者 |
| Concept | ..t H...is 仅限订阅者 |
| Concept | Le.....ughn S...h 仅限订阅者 |
| 后期制作 | M....ew S....es 仅限订阅者 |
| 项目经理 | S...er Ro.....oek 仅限订阅者 |
| 项目经理 | C...s Muir.........andez 仅限订阅者 |
| Youth Outreach | M....sa S....rt 仅限订阅者 |
| Youth Outreach | E...ne S...h 仅限订阅者 |
| Mentor | M...ey Mu....ad 仅限订阅者 |
| Mentor | C...s M....rd 仅限订阅者 |
| Mentor | M....el A...ey 仅限订阅者 |
| Mentor | B...el La....ui 仅限订阅者 |
| Mentor | C....ie H...am 仅限订阅者 |
| Media Placement | M...r Ha.....hah 仅限订阅者 |
| Media Placement | K...if D...i 仅限订阅者 |
| Idea Creation | F...on H...t 仅限订阅者 |
| Idea Creation | M....na Go....ez 仅限订阅者 |
| 制作公司 | ..e ..d B...k R..d 仅限订阅者 |
| 制作公司 | ..e M..l L...on 仅限订阅者 |
| 后期制作 | ..e M..l L...on 仅限订阅者 |
