We're going to stand up amid anything they can muster up, letting the world know that we are determined to be free!
标题 | In Dedication to George Floyd |
广告战役 | In Dedication to George Floyd |
广告主 | Roc Nation |
品牌 | Team Roc |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | 报纸 |
The moment was critical.
标题 | The Talk |
Brief | For black parents, “The Talk” isn’t about the birds and the bees. Instead, it’s a must-have conversation in which they prepare their children for a prejudiced world. P&G wanted to authentically connect with African-American consumers and use its advertising voice for good; this conversation appeared as a natural choice to spark a wider discussion about race. With that, “The Talk” campaign was born. The campaign utilized the power of entertainment to shine a light on the vital conversations that have taken place in black families for generations. In launching “The Talk,” we hoped to not only connect P&G to black consumers, but more importantly, promote dialogue, drive understanding, and increase equality.Our campaign carried tremendous social responsibility, so a tactful and honest introduction of real family conversations was crucial. We knew that bringing our message to life for black audiences first would be the key to broader receptiveness. We pinpointed where black consumers felt most comfortable having this dialogue and integrated the message of “The Talk” in familiar, authentic spaces with maximum reach. But to effect change, we also had to bring our message to a wide audience.“The Talk” began on black-owned national radio shows with credible talent like Rickey Smiley and Erica Campbell sharing experiences of racial bias. We continued with TV programming known for engagement with black audiences, including a captivating speech at the BET Awards, a donation at BET’s Black Girls Rock!, and special mention from Oprah Winfrey on the finale of OWN's Queen Sugar. Finally, the conversation leapt into the broader cultural zeitgeist via a groundbreaking intertwining of advertising, entertainment, and social issues. We launched an integration with ABC's "Black-ish" featuring our moving two-minute film embedded within the show. It reflected "The Talk" through generations of black families, in an episode inspired by those conversations. |
广告公司 | BBDO New York |
广告战役 | The Talk |
广告主 | Procter & Gamble |
品牌 | Procter & Gamble |
Posted | 1月 2019 |
行业领域 | 仅限订阅者 |
广告口号 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 互动 |
导演 | J..e B...o 仅限订阅者 |
Associate Director | Cr....na D...na ..a 仅限订阅者 |
Supervisor | J...ne Sy.....re 仅限订阅者 |
Senior Director | Cr.....on T....tt 仅限订阅者 |
导演 | C....en M....ey 仅限订阅者 |
Associate Director | T...y Ba....ta 仅限订阅者 |
Strategist | R....ah H...ng 仅限订阅者 |
Associate Media Director | Vi....ia S...l 仅限订阅者 |
Associate Director | E..k ..n .s 仅限订阅者 |
Strategist | Br....ny M...ll 仅限订阅者 |
Associate Director | ..n H...t 仅限订阅者 |
Associate Director | K...n Bo....en 仅限订阅者 |
Associate Director | C..e F...ch 仅限订阅者 |
Social Media Supervisor | L....ey M...el 仅限订阅者 |
Now, more than ever, there's still much more to do.
标题 | Unsafety Check |
广告公司 | J. Walter Thompson New York |
广告战役 | Unsafety Check |
广告主 | Black Lives Matter |
品牌 | Black Lives Matter |
Posted | 5月 2017 |
行业领域 | 仅限订阅者 |
媒体类别 | 社交媒体 |
长度 | |
Chief Creation Officer | B...t C..i 仅限订阅者 |
The flag honors the lives of black men and women affected by unnecessary police gun violence.
标题 | The Bulletproof Flag |
广告公司 | SID LEE TORONTO |
广告战役 | The Bulletproof Flag |
广告主 | Black Lives Matter |
品牌 | Black Lives Matter |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
制片 | S...y L....tt 仅限订阅者 |
执行创意总监 | ..m Ko.....mos 仅限订阅者 |
创意总监 | A...is Br.....rph 仅限订阅者 |
创意总监 | K...ey H...e 仅限订阅者 |
执行创意总监 | J....ey .a S...a 仅限订阅者 |
美术指导 | A..x B...nd 仅限订阅者 |
设计师 | A..x B...nd 仅限订阅者 |
创意总监 | L...a S...n 仅限订阅者 |
导演 | B...ks Re....ds 仅限订阅者 |
摄影师 | B...ks Re....ds 仅限订阅者 |
广告公司制片 | R....rd Jea.......ste 仅限订阅者 |
广告公司制片 | Ke......ynn Co.....tti 仅限订阅者 |
制作公司 | .d ..c 仅限订阅者 |
Black History Month is celebrated by ad agency 72andSunny with a campaign that shows the stories of its own staff.
标题 | Frame |
广告公司 | 72andSunny |
广告战役 | For the Love of Being Black |
广告主 | Black History Month |
品牌 | Black History Month |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | Web Film |
长度 |
From now on, the path is opened.
标题 | Black Box |
广告公司 | J. Walter Thompson Brazil |
广告战役 | Black Box |
广告主 | Zumbi dos Palmares College |
品牌 | Zumbi dos Palmares College |
首次发布日期 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | Web Film |
长度 | |
CEO | R....do J..n 仅限订阅者 |
CCO | R....do J..n 仅限订阅者 |
EDC | C...sio M...n 仅限订阅者 |
EDC | R....go .a M...a 仅限订阅者 |
创意总监 | D...lo Ja.....omo 仅限订阅者 |
美术总监 | T...ta C....zo 仅限订阅者 |
D....ra H..n 仅限订阅者 | |
P...a Bu.....nte 仅限订阅者 | |
美术指导 | J..é Ol....ra 仅限订阅者 |
美术指导 | L....ia T....ni 仅限订阅者 |
Editor in Chief | A...ne P....ni 仅限订阅者 |
Co-Author | C...da ..s S...os S..t 仅限订阅者 |
Co-Author | Na....el S...os 仅限订阅者 |
Co-Author | Pa....cia Na.....nto 仅限订阅者 |
Co-Author | Ro.....do Fe....ra 仅限订阅者 |
Co-Author | T...a C...r .a S...a 仅限订阅者 |
Content Research | V...an Z..i 仅限订阅者 |
Content Research | C....us G....ga 仅限订阅者 |
Content Research | R...n Da.....na 仅限订阅者 |
Content Research | T....ra Pi....ro 仅限订阅者 |
Copywriting | C....us G....ga 仅限订阅者 |
Copywriting | T....ra Pi....ro 仅限订阅者 |
Copywriting | J...a M....do 仅限订阅者 |
Copywriting | M...el A..s 仅限订阅者 |
Copydesk and Proofreading | C....la S...ia 仅限订阅者 |
摄影 | G..o Fe.....ez 仅限订阅者 |
Operations Director | T...go S....do 仅限订阅者 |
客户经理 | M...ra Br....le 仅限订阅者 |
插图画家 | S...n Fe.....es 仅限订阅者 |
Head of Production | M...a D....do 仅限订阅者 |
Production Team | Fe....da F...i 仅限订阅者 |
Production Team | F...io C....la 仅限订阅者 |
Production Team | L....ro La....ne 仅限订阅者 |
Production Team | P...o C...r ..s R..s 仅限订阅者 |
Production Team | R....do G...ia 仅限订阅者 |
Production Team | G....el M...a 仅限订阅者 |
E..l T...- A...e F...a 仅限订阅者 | |
制作 | D...el C...a 仅限订阅者 |
制作 | ..d Fe.....ez 仅限订阅者 |
客户企划 | S...la P...ni 仅限订阅者 |
客户企划 | Gu.....me P...an 仅限订阅者 |
客户企划 | R...n Da.....na 仅限订阅者 |
客户主任 | R....el V....te 仅限订阅者 |