TOP5
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Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 3, 2020

1

Team Roc - In Dedication to George Floyd

We're going to stand up amid anything they can muster up, letting the world know that we are determined to be free!

标题In Dedication to George Floyd
广告战役 In Dedication to George Floyd
广告主 Roc Nation
品牌 Team Roc

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首次发布日期 仅限订阅者
行业领域仅限订阅者
媒体类别 报纸
2

Procter & Gamble - The Talk

The moment was critical.

标题The Talk
BriefFor black parents, “The Talk” isn’t about the birds and the bees. Instead, it’s a must-have conversation in which they prepare their children for a prejudiced world. P&G wanted to authentically connect with African-American consumers and use its advertising voice for good; this conversation appeared as a natural choice to spark a wider discussion about race. With that, “The Talk” campaign was born. The campaign utilized the power of entertainment to shine a light on the vital conversations that have taken place in black families for generations. In launching “The Talk,” we hoped to not only connect P&G to black consumers, but more importantly, promote dialogue, drive understanding, and increase equality.Our campaign carried tremendous social responsibility, so a tactful and honest introduction of real family conversations was crucial. We knew that bringing our message to life for black audiences first would be the key to broader receptiveness. We pinpointed where black consumers felt most comfortable having this dialogue and integrated the message of “The Talk” in familiar, authentic spaces with maximum reach. But to effect change, we also had to bring our message to a wide audience.“The Talk” began on black-owned national radio shows with credible talent like Rickey Smiley and Erica Campbell sharing experiences of racial bias. We continued with TV programming known for engagement with black audiences, including a captivating speech at the BET Awards, a donation at BET’s Black Girls Rock!, and special mention from Oprah Winfrey on the finale of OWN's Queen Sugar. Finally, the conversation leapt into the broader cultural zeitgeist via a groundbreaking intertwining of advertising, entertainment, and social issues. We launched an integration with ABC's "Black-ish" featuring our moving two-minute film embedded within the show. It reflected "The Talk" through generations of black families, in an episode inspired by those conversations.
广告公司
广告战役 The Talk
广告主 Procter & Gamble
品牌 Procter & Gamble

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Posted1月 2019
行业领域仅限订阅者
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导演 C....en M....ey 仅限订阅者
Associate Director T...y Ba....ta 仅限订阅者
Strategist R....ah H...ng 仅限订阅者
Associate Media Director Vi....ia S...l 仅限订阅者
Associate Director E..k ..n .s 仅限订阅者
Strategist Br....ny M...ll 仅限订阅者
Associate Director ..n H...t 仅限订阅者
Associate Director K...n Bo....en 仅限订阅者
Associate Director C..e F...ch 仅限订阅者
Social Media Supervisor L....ey M...el 仅限订阅者
3

Black Lives Matter - Unsafety Check

Now, more than ever, there's still much more to do.

标题Unsafety Check
广告公司
广告战役 Unsafety Check
广告主 Black Lives Matter
品牌 Black Lives Matter

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Posted5月 2017
行业领域仅限订阅者
媒体类别 社交媒体
长度
Chief Creation Officer B...t C..i 仅限订阅者
4

Black Lives Matter - The Bulletproof Flag

The flag honors the lives of black men and women affected by unnecessary police gun violence.

标题The Bulletproof Flag
广告公司
广告战役 The Bulletproof Flag
广告主 Black Lives Matter
品牌 Black Lives Matter

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制作公司 .d ..c 仅限订阅者
5

Black History Month - Frame
72andSunny

Black History Month is celebrated by ad agency 72andSunny with a campaign that shows the stories of its own staff.

标题Frame
广告公司
广告战役 For the Love of Being Black
广告主 Black History Month
品牌 Black History Month

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首次发布日期 仅限订阅者
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媒体类别 Web Film
长度
EDITOR'S PICK
+1

Zumbi dos Palmares College - Black Box

From now on, the path is opened.

标题Black Box
广告公司
广告战役 Black Box
广告主 Zumbi dos Palmares College
品牌 Zumbi dos Palmares College

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首次发布日期 仅限订阅者
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媒体类别 Web Film
长度
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