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The best in public interest and CSR communications globally : Apr 9, 2020
The film features striking images of real frontline healthcare workers, with faces that are bruised and scarred from protective masks. The film is a tribute to honour the men and women fighting to save our lives during the pandemic. Beyond the physical imprints left by their masks, their enduring faces also bore the marks of exhaustion and the emotional toll of long hospital shifts. But despite the severity of these powerful images, their faces evoked beauty to us, as their courage was something truly beautiful. The film also announces Dove’s commitment to providing frontline workers around the world with $7.5 million in financial assistance.
