TOP5
TOP
5
The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Jan 13, 2022

1

Emergency - Everyone deserves a future

“Let’s make 2022 a year of peace, not war.”

标题Everyone deserves a future
BriefThe story starts just like any other day but ends with an unexpected finale: a painful separation. “Let’s stop the war. Now. Everywhere.” took life from the fact that 82.4 million people worldwide had to leave their homes, families and lives, due to the war.
广告公司
广告战役 Everyone deserves a future
广告主 Emergency
品牌 Emergency

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首次发布日期 仅限订阅者
行业领域仅限订阅者
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剧情简介仅限订阅者
哲学仅限订阅者
问题 仅限订阅者
媒体类别 Web Film
长度
Soundtrack仅限订阅者
更多信息仅限订阅者
首席创意官 Gi....pe Mas......teo 仅限订阅者
创意总监 L....ia F....ia 仅限订阅者
创意总监 Fr.....co B...le 仅限订阅者
Senior Copywriter Be....ce Pe.....lli 仅限订阅者
Senior Art Director Al.....dro P..è 仅限订阅者
执行制片 L....zo Ul....ri 仅限订阅者
制作公司 ..e F...ly 仅限订阅者
剪辑师 L....zo Co.....ti 仅限订阅者
音乐作曲家 E..o C....ci 仅限订阅者
Post Production Company I..y P..t 仅限订阅者
摄影指导 G....mo Fr.....li 仅限订阅者
制片 Fe....ca D....ni 仅限订阅者
Junior Producer Ra....le F...o 仅限订阅者
UPM Fe....co Lu....li 仅限订阅者
Post-production Producer B....ra Ca.....io 仅限订阅者
Coordinator M...l L..i 仅限订阅者
Art Department Fa....ne A...l 仅限订阅者
Stylist S...ia C...a 仅限订阅者
Sound Effects Gi....pe Ca....no 仅限订阅者
Director I..r B...hi 仅限订阅者
2

Olay - It's Time to Change the Equation

"Our gender biases and stereotypes are why women make up only 14% of the workforce in STEM in India."

标题It's Time to Change the Equation
广告公司
广告战役 #STEMTheGap
广告主 Procter & Gamble
品牌 Olay

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Posted1月 2022
行业领域仅限订阅者
媒体类别 互动
长度
Chief Creative Officer Global Clients A..y V...am 仅限订阅者
创意总监 Va....av Bal........niam 仅限订阅者
创意总监 S...ie K..n 仅限订阅者
创意总监 M...y M..a 仅限订阅者
美术指导 B...o A....de 仅限订阅者
执行制片 S....ie A...is ..y 仅限订阅者
Executive Vice President Do....en S....au 仅限订阅者
Global Client Management Do....en S....au 仅限订阅者
Global Strategy Lead ..i R...ui 仅限订阅者
战略企划 N...an Na.....in 仅限订阅者
Regional Account Director Kh......nag Chav.........chai 仅限订阅者
Senior Account Executive J...on ..h 仅限订阅者
制作 O..k F...s 仅限订阅者
导演 S....ha G..a Th....ta 仅限订阅者
摄影指导 K...ik V...y 仅限订阅者
执行制片 R...a ..o 仅限订阅者
3

Fondation Abbé Pierre - There is a life after homelessness

"There is life after homelessness."

标题There is a life after homelessness
标题 (原始语言)Le sourire
广告公司
广告战役 The Good Life
广告主 Fondation Abbé Pierre
品牌 Fondation Abbé Pierre

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首次发布日期 仅限订阅者
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剧情简介仅限订阅者
哲学仅限订阅者
媒体类别 Web Film
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Soundtrack仅限订阅者
制作公司
首席创意官 F..d . F...d 仅限订阅者
President O....er Le....re 仅限订阅者
执行创意总监 O....er Le....re 仅限订阅者
广告经理 Y..s C...n 仅限订阅者
President S�....ine A...et 仅限订阅者
客户主管 S�....ine A...et 仅限订阅者
客户主管 Do....ée M...et 仅限订阅者
文案 Y..n Ro....on 仅限订阅者
美术指导 Y..n Ro....on 仅限订阅者
Strategist G..s P...re 仅限订阅者
广告公司制片 M..d W....le 仅限订阅者
广告公司制片 A...he Mic........rier 仅限订阅者
导演 S...h S..o 仅限订阅者
制片 A....le F...et 仅限订阅者
摄影师 J...en M...ot 仅限订阅者
音乐 J..n F...at 仅限订阅者
歌手 Is....le A...et 仅限订阅者
4

Courageous Conversation Global Foundation - Devon

Could you imagine the outcome if they were Black?

标题Devon
广告公司
广告战役 What if they Were Black?
广告主 Courageous Conversation Global Foundation
品牌 Courageous Conversation Global Foundation

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Posted1月 2022
行业领域仅限订阅者
媒体类别 社交媒体
Board Chair, CCGF G...n .. Si.....on 仅限订阅者
Executive Director, CCGF A...ea J....on 仅限订阅者
Program Director, CCGF M...me A...na C...g 仅限订阅者
首席创意官 Ma....et J....on 仅限订阅者
创意总监 A....ny O....eill 仅限订阅者
创意总监 R..y C...or 仅限订阅者
联合创意总监 ..s Do.....vil 仅限订阅者
美术指导 Sh....ce E....ds 仅限订阅者
文案 A..x P...sa 仅限订阅者
President D...k R...on 仅限订阅者
客户总监 ..m P...rs 仅限订阅者
客户经理 R...el D..z 仅限订阅者
Director of Communications Me....th Ve....es 仅限订阅者
Partner + Head of Brand Strategy B...ie ..n 仅限订阅者
Partner + Head of Communication Strategy Ch.....ne C..n 仅限订阅者
Brand Strategist D...en ..n 仅限订阅者
Senior Communications Strategist D..w F....st 仅限订阅者
Senior Research Strategist N...y P....tt 仅限订阅者
Junior Research Strategist W....ey T...as 仅限订阅者
Junior Brand Strategist E...a A....ti 仅限订阅者
T-Shirt Artists ..m B...tt 仅限订阅者
T-Shirt Artists Ca....ra B....ll 仅限订阅者
Co-Director L...a G..e 仅限订阅者
Senior Print Producer and Art Buyer N..h D...o 仅限订阅者
制片 J..k S...an 仅限订阅者
Content Creative Coordinator H...a H....ll 仅限订阅者
Editorial and Audio E...el 仅限订阅者
Director of Elevel Post Production M....el D....ni 仅限订阅者
Senior Editor D...d Su....an 仅限订阅者
摄影师 E...io D..az 仅限订阅者
Printing Production S...ey S...le 仅限订阅者
Printing Production L....ab 仅限订阅者
Director of Business Affairs J..y Y...ra 仅限订阅者
5

Alcaldía de Guayaquil - 1 in 5 kids

Be safe in your New Years celebrations.

标题1 in 5 kids
广告公司
广告战役 A statistic that fits in your hand
广告主 The Municipality of Guayaquil
品牌 Alcaldía de Guayaquil

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Posted1月 2022
行业领域仅限订阅者
广告口号仅限订阅者
剧情简介仅限订阅者
媒体类别 平面
创意总监 E....do Ch.....ga 仅限订阅者
Agency Laika
Client Alcaldía de Guayaquil
CEO Adrián Burgos
Creative Director Eduardo Chiriboga
Art Director Santiago Rentería
Account supervisor Ericka Burgos
Account manager Janina Almeida
Copywriting Carlos Cruz, Eduardo Chiriboga.
Graphic Designer Cristina Palacios
Photography Diego Aguilar
EDITOR'S PICK in partnership with
+1

Women's Aid - Spot the Abuse

Knowing the signs can save a life.

标题Spot the Abuse
广告公司
广告战役 Spot The Abuse
广告主 Women's Aid
品牌 Women's Aid

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首次发布日期 仅限订阅者
行业领域仅限订阅者
媒体类别 电视
长度
创意总监 Ch.....per Ri....ll 仅限订阅者
创意总监 .o M...e 仅限订阅者
创意团队 A....ia C....on 仅限订阅者
Head of TV M...dy Sy.....er 仅限订阅者
广告公司制片 L...a Me....le 仅限订阅者
广告公司制片 S....na ..y 仅限订阅者
制作公司 M....ng L..k F...s 仅限订阅者
导演 A...ia Ma.....ld 仅限订阅者
制片 ..n L..k 仅限订阅者
执行制片 H....er L..k 仅限订阅者
制作经理 S...ha O�.....livan 仅限订阅者
摄影指导 ..m G...ie 仅限订阅者
Assistant Director ..m Re....ds 仅限订阅者
制作经理 M....ew R..e 仅限订阅者
剪辑公司 W..k Ed.....al 仅限订阅者
剪辑师 R....el S...n 仅限订阅者
剪辑师 Re....ca Q...n 仅限订阅者
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