A campaign was launched to raise funds for COVID-19 vaccines in areas of greatest need. The campaign used a 100% performance-based approach through banners on various platforms, inviting users to donate by clicking the "Press Here Now" CTA. Clicks took users to a page explaining how many vaccines their donation would provide and how it would help disadvantaged children. Donations could change lives and save many lives.
标题 | Press Here Now |
广告公司 | Inbrax |
广告战役 | Press Here Now |
广告主 | UNICEF |
品牌 | Unicef Chile |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
Production Agency. | Pancho González, Chief Creative Officer; Cristián Chávez, Creative Director; Elizabeth Gallardo, Account Executive; Sebastián Vega, Post Production; Carolina Pinheiro, Chief Executive Officer; Carlos Fuentes, Art Director; Chávez, Art Director; Matías Maldonado, Copywriter; Pancho González, Copywriter; Ricardo Álvarez, Planning Director; Carlos Heredia, Chief Marketing Officer; La Motoneta, Production Company; Miranda & Tobar, Sound Production; Adrenaline Advertising |
Mexican NGO Reinserta is making a bold call to action with their latest fundraising campaign. Their short film "III" shines a light on the shocking reality of children living in Mexican prisons with their mothers. The heart-wrenching story will leave you on the edge of your seat, and you won't be able to resist helping Reinserta build dignified maternity spaces, a new baby library, and provide critical psychological and legal care programs for these vulnerable children. Will you answer the call?
标题 | III (Three) |
标题 (原始语言) | Reinserta III (Three) |
广告公司 | Grey Worldwide Mexico |
广告战役 | III (Three) |
广告主 | Reinserta |
品牌 | Reinserta |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | Branded Content |
长度 | |
广告经理 | S...ia N..o .e R...ra 仅限订阅者 |
President & Chief Creative Officer | D...o Me.....cky 仅限订阅者 |
Worldwide Chief Creative Officer | J...er Ca.....ano 仅限订阅者 |
首席创意官 | A...is O...na 仅限订阅者 |
执行创意总监 | Ma....io Gu....ro 仅限订阅者 |
创意总监 | N....as D...o 仅限订阅者 |
美术指导 | Ma....io S....ez Ar....ve 仅限订阅者 |
Production Director | J....ta N...li 仅限订阅者 |
制作公司 | Or....al F...s M...co 仅限订阅者 |
导演 | M...�a Fe....da �...upi” S...ra 仅限订阅者 |
导演 | S...a 仅限订阅者 |
执行制片 | Ma....io C....jo 仅限订阅者 |
执行制片 | Ca....na M...no 仅限订阅者 |
DP | A....in Cl.....nt 仅限订阅者 |
美术指导 | Gi....na P...no 仅限订阅者 |
美术指导 | B...n B....be 仅限订阅者 |
Line Producer | K...na Sa....go 仅限订阅者 |
剪辑师 | S...o D...te 仅限订阅者 |
剪辑师 | Al.....ro D...te 仅限订阅者 |
Wardrobe | Al....na S...ra 仅限订阅者 |
后期制作 | P...o A...ón 仅限订阅者 |
音效制作 | Sa....te A...o 仅限订阅者 |
Save the Children has issued a powerful call to action in honor of the Month of the Girl and Boy. In their latest campaign, they reveal that over 2,600 children were murdered in 2022 - that's seven kids every day. The urgent message is clear: society must come together to create violence-free spaces where children can thrive, free from harm. The 2-minute film "Rain" depicts the harsh reality of violence faced by children and adolescents, and will be released in cinemas and online on April 20th. Produced by the renowned Oriental Films, it's a must-see for anyone concerned about the safety and wellbeing of our youth.
标题 | Rain |
标题 (原始语言) | LLUVIA |
广告公司 | Grey Worldwide Mexico |
广告战役 | Rain |
广告主 | Save the Children |
品牌 | Save the Children Mexico |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 电影 |
长度 | |
广告经理 | N...a Gon........astor 仅限订阅者 |
President & Regional Chief Creative Officer | D...o Me.....cky 仅限订阅者 |
Global Chief Creative Officer | J...er Ca.....ano 仅限订阅者 |
Chief Executive Officer (CEO) | C...l A...do 仅限订阅者 |
首席创意官 | A...is O...na 仅限订阅者 |
执行创意总监 | Ma....io Gu....ro 仅限订阅者 |
创意总监 | N....as D...o 仅限订阅者 |
创意总监 | Ez....el .e L..a 仅限订阅者 |
美术指导 | G....lo M....el 仅限订阅者 |
制作经理 | J....ta N...li 仅限订阅者 |
制作公司 | Or....al F...s M...co 仅限订阅者 |
导演 | C...ly Gu.....ez 仅限订阅者 |
导演 | G...a 仅限订阅者 |
执行制片 | Ma....io C....jo 仅限订阅者 |
执行制片 | Mi....le L....te 仅限订阅者 |
摄影指导 | A....in Cl.....nt 仅限订阅者 |
Art | V...y Ce.....ón 仅限订阅者 |
剪辑师 | S...o 仅限订阅者 |
Costume | L....la Tr....li 仅限订阅者 |
后期制作 | P...o A...ón 仅限订阅者 |
Make-Up Artist | A....am Mo.....ón 仅限订阅者 |
Arequipa, Peru, boasts the highest UV radiation levels on Earth. But luckily, they also have the iconic Arequipeña regional beer from Ab InBev. Their bottles are made with 400-UV protection to keep the beer fresh, so why not use them to protect people too? That's why the company has converted their bottles into Arequipeña Bottle Tiles, which can be used as roofing to shield people from harmful rays. The tiles have been set up in bars and bus stops throughout the city, educating people about the dangers of the sun while keeping them safe. Protecting people is what matters most!
标题 | Bottle Tiles |
标题 (原始语言) | Tejas de Arequipeña |
广告公司 | VMLY&R Lima |
广告战役 | Bottle Tiles |
广告主 | AB Inbev |
品牌 | Arequipeña Beer |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 户外广告 |
长度 | |
执行创意总监 | ..n S....ez 仅限订阅者 |
创意总监 | B..o N....ga 仅限订阅者 |
创意总监 | J...e S..o 仅限订阅者 |
客户总监 | R..l L...z 仅限订阅者 |
客户总监 | A....io G...ra 仅限订阅者 |
Head of Production | M...na M....do 仅限订阅者 |
制片 | G....le N....ro 仅限订阅者 |
制作公司 | . G....in 仅限订阅者 |
音频 | Hu.....al 仅限订阅者 |
音乐 | Hu.....al 仅限订阅者 |
Chief Executive Officer (CEO) | E....do Gr....le 仅限订阅者 |
美术指导 | O...r Go....es 仅限订阅者 |
文案 | L..s Al......que 仅限订阅者 |
客户主管 | B...da R..z 仅限订阅者 |
客户主管 | D....ré Gu.....rez 仅限订阅者 |
美术指导 | O...r Go....es Pa....os 仅限订阅者 |
99% of sea turtles have been born female in the last four years due to the warmth of the sand during their incubation period. To address this issue, Wunderman Thompson Colombia and Banana Boat have partnered with The Colombian Sea Turtle Conservation Program to create Nest Domes - organic-shaped domes made with natural materials, designed to regulate the temperature of the sand on beaches where sea turtles hatch. The Nest Domes are made from Caribbean wood, cork and flaxseed oil, and feature handcrafted windows to ensure proper air circulation. This innovative solution aims to hatch a better proportion of male and female sea turtles, and ultimately prevent their eventual disappearance.
标题 | Nest Domes |
广告公司 | Wunderman Thompson |
广告战役 | Nest Domes |
广告主 | Edgewell Personal Care |
品牌 | Banana Boat |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | Integrated Media/360 Activation |
长度 | |
广告经理 | G....el S...rez 仅限订阅者 |
广告经理 | N....ás C....os 仅限订阅者 |
Global Chief Creative Officer | ..s K....en 仅限订阅者 |
Global Chief Creative Officer | D...el B...er 仅限订阅者 |
Regional Chief Creative Officer | D...el M....er 仅限订阅者 |
Regional Chief Creative Officer | Se.....an Ta....ga 仅限订阅者 |
Chief Executive Officer (CEO) | J...án M....do 仅限订阅者 |
首席创意官 | D...el P...n 仅限订阅者 |
执行创意总监 | S...io T...o 仅限订阅者 |
执行创意总监 | P..e R..s P...da 仅限订阅者 |
创意总监 | D...o P..�a B....ra 仅限订阅者 |
创意团队 | J..n Se.....án Ro.....uez 仅限订阅者 |
创意团队 | Pa....io V...as 仅限订阅者 |
Head of Art | D...el Ma.....os 仅限订阅者 |
文案 | C...la E....ar 仅限订阅者 |
客户主管 | S..a G....do 仅限订阅者 |
Motion Graphics Designer | N....ás A....alo 仅限订阅者 |
Senior Editor | Le....do V...as 仅限订阅者 |
制作公司 | Or....al F...s 仅限订阅者 |
导演 | J..n M...el C..f 仅限订阅者 |
摄影指导 | J....in P...ch 仅限订阅者 |
执行制片 | M....as E....is 仅限订阅者 |
Music / Sound Design | .C A...o 仅限订阅者 |
Music / Sound Design | D...o C....res 仅限订阅者 |
Industrial & 3D Design | A...és M...no 仅限订阅者 |
A powerful campaign titled 'Censorship' highlights how the over-sexualization of female nipples in social media is preventing real breast cancer prevention content from being shared. This censorship is blocking information that could save the lives of thousands of women. Created by ad agency Arandu for the brand Santa Cruz Vida y Salud, the campaign aims to encourage the viral spread of education and real prevention content, instead of having it removed from the internet. The campaign was published in Bolivia in August 2022 and features one print medium asset for the insurance industry.
标题 | Censorship |
广告公司 | Arandu |
广告战役 | Censorship |
广告主 | Santa Cruz Vida y Salud |
品牌 | Santa Cruz Vida y Salud |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
广告口号 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 平面 |
Chief Executive Officer (CEO) | A...ea M....ns 仅限订阅者 |
Creative Director | ..e R...s 仅限订阅者 |
Creative Director | M...o Sa....és L...ez 仅限订阅者 |
Account Executive | Al.....ra Ab.....ch 仅限订阅者 |
Account Executive | B...a La....te 仅限订阅者 |
Head of Strategy | P...la T...do 仅限订阅者 |
Head of Digital Strategy | J..n P...o M....ia 仅限订阅者 |
Copywriter | I...el B...co 仅限订阅者 |
Copywriter | M...�as G....za 仅限订阅者 |
Copywriter | N...li P....ra 仅限订阅者 |
Art Director | G....lo N....ro 仅限订阅者 |
Photographer | D...el C..n 仅限订阅者 |