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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Nov 15, 2017

1

Toyota Land Cruiser SUVs - Everest

They've conquered Everest so we can dream about it.

标题Everest
BriefEvery alpinist dreams of Everest. But even us average Joes would love to see the view from the top. Yandax Maps partnered with Toyota to create the first ever street view of the harrowing journey to the summit. Bringing Toyota one step closer to its mission to take you anywhere on the planet.
广告战役 Everest
广告主 Toyota
品牌 Toyota Land Cruiser SUVs

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Posted11月 2017
剧情简介仅限订阅者
媒体类别 互动
设计师 A...n A...in 仅限订阅者
Art Producer Al.....er Zh....ov 仅限订阅者
广告公司制片 O..a Bo....va 仅限订阅者
2

Adobe - The Original Brushes of Edvard Munch

Digital recreation bringing back the 'hands' of the greats.

标题The Original Brushes of Edvard Munch
BriefEvery artist has an idol, someone they aspire to be like. For many, it is Edvard Munch, the creator of the famed painting “The Scream.” To inspire a new generation of artists to start digital painting, Adobe Photoshop collaborated with the Munch Museum in Oslo. Experts studied the painter’s 100-year old brushes — the density, flexibility and bristle type — created 360° detailed scans and created a free download digital brush set. You too can paint like Munch.
广告公司
广告战役 The Original Brushes of Edvard Munch
广告主 Adobe
品牌 Adobe

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Posted11月 2017
剧情简介仅限订阅者
媒体类别 互动
长度
创意总监 O...r He.....st 仅限订阅者
摄影师 A....as Kl....rg 仅限订阅者
导演 F....ik H...s 仅限订阅者
制作公司制片 E..k Gu.....son 仅限订阅者
广告公司制片 N...as C...a 仅限订阅者
Creative Team Manager A...rs He.....öm 仅限订阅者
Creative Team Manager P...us W...ll 仅限订阅者
Client Services Director A....as M...e 仅限订阅者
3

Gravity Light - Gravity Light

Shining light into homes and onto new opportunities.

标题Gravity Light
BriefMany of us take electric light for granted, but not everyone has access to the power grid. Gravity Light, as its name suggests, is a light entirely powered by gravity. In was launched in November 2016 in Kenya with a roadshow across 50 rural, off grid communities. The tour combined musical performances, a story relay and a night study space powered by gravity lights. Not everyone in the world has access to the power grid. This light, entirely powered by gravity, will bring illumination to areas of the world where it is sorely needed. The light was launched during a roadshow across Kenya.
广告公司
广告战役 Gravity Light
广告主 Shell Global, Gravitylight Foundation
品牌 Gravity Light

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Posted11月 2017
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 案例研究
执行创意总监 L...s P..n 仅限订阅者
创意总监 ..m O�.....nell 仅限订阅者
客户企划 O...ia J....on 仅限订阅者
客户企划 E....or M....lf 仅限订阅者
广告公司制片 L...y K..p 仅限订阅者
广告公司制片 J...s S...ns 仅限订阅者
广告公司制片 L...en P...e 仅限订阅者
Business Director K...in R....ts 仅限订阅者
客户经理 J...h W...h 仅限订阅者
客户经理 R...el C..n 仅限订阅者
制作公司 St.....uck M...a 仅限订阅者
导演 A...an D....on 仅限订阅者
剪辑师 ..m M...er 仅限订阅者
4

Woman Interrupted - Woman Interrupted App

Ending discrimination one interruption at a time.

标题Woman Interrupted App
广告公司
广告战役 Woman Interrupted
广告主 Woman Interrupted
品牌 Woman Interrupted

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Posted11月 2017
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 案例研究
5

Crowdfunding - Sequeira in it's rightful place

Bringing a country together, pixel by pixel.

标题Sequeira in it's rightful place
BriefTo save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always.
广告公司
广告战役 Sequeira in it's rightful place
广告主 MUSEU NACIONAL DE ARTE ANTIGA
品牌 Crowdfunding

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Posted11月 2017
剧情简介仅限订阅者
媒体类别 互动
创意总监 P...O B...GA 仅限订阅者
创意总监 M....lo L....ço 仅限订阅者
文案 R....rd W....ll 仅限订阅者
广告公司制片 P...o S...a 仅限订阅者
EDITOR'S PICK
+1

Love Has No Labels - Fans of Love (110s)

When searching for love confronts the unexpected.

标题Fans of Love (110s)
BriefAt NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
广告公司
广告战役 Fans Of Love
广告主 Ad Council
品牌 Love Has No Labels

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Posted11月 2017
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 案例研究
制作公司
着色
首席创意官 N..k ..w 仅限订阅者
广告经理 A..a Is....on 仅限订阅者
广告经理 L..a S....an 仅限订阅者
导演 F...d R..s 仅限订阅者
创意总监 C...s J...im 仅限订阅者
创意总监 M..e Do....ey 仅限订阅者
执行创意总监 C...s N....am 仅限订阅者
执行创意总监 E..c J...on 仅限订阅者
Strategist ..y M...an 仅限订阅者
Business Director S....en Be.....in 仅限订阅者
客户总监 S...n Z..p 仅限订阅者
执行制片 J..f S....ik 仅限订阅者
执行制片 ..t F...s 仅限订阅者
执行制片 C...y P...d 仅限订阅者
Strategy Director D..e S...an 仅限订阅者
Business Affairs M....sa N...i 仅限订阅者
创意团队 A....to P...as 仅限订阅者
创意团队 A....do A..�n 仅限订阅者
Chief Marketing Officer (CMO) D...el D..z 仅限订阅者
Group Strategy Director D...n V...r 仅限订阅者
执行制片 Ch.....na C...o 仅限订阅者
Mixer ..b Ba.....all 仅限订阅者
Mix N...n S....os 仅限订阅者
制作公司制片 H...e P...o 仅限订阅者
执行制片 L...en He.....rg 仅限订阅者
剪辑师 R...rt R...g 仅限订阅者
剪辑公司 ..t ..d ..n L...on 仅限订阅者
Colorist D...en ..n ..r Cr....en 仅限订阅者
特效 J...ph G...so 仅限订阅者
特效 M..t D...en 仅限订阅者
制作公司制片 I....ah F...es 仅限订阅者
制作公司制片 W...y G....er 仅限订阅者
执行制片 S...h .i ..o 仅限订阅者
执行制片 N...y H....en 仅限订阅者
摄影指导 G....ry W...on 仅限订阅者
Line Producer El.....us S...r 仅限订阅者
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