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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Aug 23, 2023

1

Itaú Unibanco - “Brazilian Teams that have never existed”.

Itaú Unibanco reimagines women’s football without Brazil’s four-decade long ban using the power of AI.

标题“Brazilian Teams that have never existed”.
广告公司
广告战役 “Brazilian Teams that have never existed”.
广告主 Itaú Unibanco
品牌 Itaú Unibanco

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媒体类别 互动
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CCO Rafael Urenha  Creation Executive Direction: Rafael Caldeira and Phil Daijó Creative Direction: Arthur Lobão, Bruno Zampoli, Caio Milanesi and Cris Albano ACD: Mario Cintra Heads of Design: Renan Monjon and Saulo Monjon Creation: Guter Sá, Huanayra Alexandre, Júlia Pimentel, João Batista and Tawane Silva Account: Ana Coutinho, Denise Vieira, Nathalia Chaves and Lucas Freitas Itaú Approval: Eduardo Tracanella, Thaiza Akemi, Caroline Pintarelli, Caroline Paluan, Verônica Bortoloto and Eliza Bianchezi Media: Paulo Ilha, Sofia Raucci, Pedro Santana, Nadia Araújo and Ana Beatriz de Carvalho Strategy: Carol Mello and Marcela Leal PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil Social and influence: Fernando Sahb, Juliana Romano, Natalia Lessa and Thiago Almeida Content Strategy: João Capusso and Gabriella Unger Integrated Production: Ducha Lopes, Fabio Truci, Michelle Teixeira, Natalia Menken, Ana Ananias and Renata Silva A.I Image Production: @theacidtimes and Huanayra Alexandre Image Producer: FRAME Executive Production: Eduardo Simon, Rafael Urenha, Ducha Lopes and Phil Daijó Director: Cris Albano and Fernando Lenox Photography Director: Fernando Lenox 1º AD: Fernanda Vieira de Castro 1º AC: Ricardo Angel Lima Pineiro 2º AD: Bruno Gabriel. Da Silva Pereira DIT: José Luiz Lerma Operator: Julio Becker Stedcam Operator: Daniel Augusto Torquato de Santi Direct Sound: Daniel Henrique Silva Dias Sound Assistant: Kenny Kazuo Ishicava dos Santos Art Director: Nicholas Andrew Kjaer da Fonseca Moura Reis Stage Manager: Francisco Lopes de Souza Make & Hair: Tatiana Chaves Santos Costume Designer: Gabriela Clara da Fonseca Production Director: Renato Marques Base Production: Ana Moura Production Assistant: Evantui de Jesus Moreira (Babu) Production assistant: Caique Castro de Oliveira Lima Production assistant: Alexandre Luiz da Silva Production assistant: Thales Nocchi Lima Electrician: Paulo Nunes 1 Electric assistant: Renato Lelis Oliveira de Souza Eletric assistant: Juliano Areias dos Santos Pereira Porter: Anderson de Souza Azevedo Machinist: Claudio Soares dos Santos 1º Machinery assistant: Aliandro Zoti 2º Machinery assistant: Ygor Walter Wendt Account: Felipe Ribeiro Correia Account: Thatiane Karoline Ribeiro Correia Cleaning: Michele Viana Production car (WTC): Geovanni Bortolo Camera Van car (WTC): Fhelipe Alan Assis da Silva Electric truck and Machinery (Marquinhos): Marcos R. Sales Pereira Electric Pickup and Machinery (Marquinhos): Valter Art car (WTC): Ronaldo Talent car (WTC): Renato Lopes Talent car (WTC): Eduardo Virgilio Post-production: FRAME Executive production: Ducha Lopes Montage: Estevan Schilling Color: Sergio Cicinelli Comp: Andre Toma  Motion: Ebson Clarindo Assistant: Andre dos Santos Coordinator: Marillia Ramos Head: Wilson Fernandes Legal: Rosimeire Brito and Isabelle Versannio. Audio Producer: CANJA Account and Project Manager: Matheus Peres  Account: Guga Costa Project Manager: Ana Flor Bohrer, Flavia Medeiros Musical Direction: Eduardo Karas, Lucas Sfair, Filipe Resende Musical Supervision: Bruno Vieira Brixel  Voice direction: Bruno Vieira Brixel  Track: Érica Silva Sound Design: Ardlez Sound editor: Diego Zorrilla Audio Production: Diego Zorrilla, Leonardo Lima
2

Nissan - Nissan EV School

Dark Horses and Nissan partner to teach children about the exciting world of electrification!

标题Nissan EV School
广告公司
广告战役 Nissan EV School
广告主 Nissan Motor Corp.
品牌 Nissan

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Posted8月 2023
行业领域仅限订阅者
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媒体类别 Web Film
长度
3

Mercury - The Second Sun

To combat the winter blues after a record low of sunshine hours in New Zealand, FCB partnered with Mercury to put two giant light therapy sun sculptures iconic locations.

标题The Second Sun
广告公司
广告战役 The Second Sun
广告主 Mercury
品牌 Mercury

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Senior Art Director A...lo .n 仅限订阅者
Head of Content A...da La.....de 仅限订阅者
Content Director M....el B...d 仅限订阅者
Managing Director L...a G...ie 仅限订阅者
Head of Client Partnership E...y J...er 仅限订阅者
Chief Strategy Officer M....ew Ki....on 仅限订阅者
Strategy Director G...t He.....on 仅限订阅者
Social Strategy Director H...sh R....ll 仅限订阅者
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PR Senior Account Manager H...ah P...ce 仅限订阅者
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4

Volkswagen - Generations

Using AI, AlmapBBDO reunites Elis Regina with her daughter Maria Rita for a moving duet behind the wheel of the 100% electric version of the Volkswagen Kombi.

标题Generations
广告公司
广告战役 Generations
广告主 Volkswagen
品牌 Volkswagen

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广告经理 Cr.....no M....ro 仅限订阅者
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客户企划 S...gio K..z 仅限订阅者
客户企划 B...o O...z M....do 仅限订阅者
客户企划 J...ia A...ro 仅限订阅者
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Content Cr.....na U...ra 仅限订阅者
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制作公司 B...er F...es 仅限订阅者
导演 Du....dio Ca....ra 仅限订阅者
执行制片 J....na Ma......tta 仅限订阅者
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Coordination B...a Fe.....es 仅限订阅者
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Sound Design and Mix P...ip Br.....ein 仅限订阅者
Communications C...l Pe.....lli 仅限订阅者
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5

Aldi - Get a Proper Raise

This cheeky OOH campaign from McCann for Aldi shows a loaf of bread physically rising above a billboard to visualize Aldi's latest salary increase for their employees.

标题Get a Proper Raise
广告公司
广告战役 Get a Proper Raise
广告主 Aldi
品牌 Aldi

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首次发布日期 仅限订阅者
行业领域仅限订阅者
媒体类别 户外广告
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