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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Nov 12, 2020

1

Ural Music Night Festival - ANTYfest

New kind of experience.

标题ANTYfest
BriefThe pandemic forced all music events around the world to be cancelled or postponed indefinitely. At the same time, the industry of music festivals has suffered immensely because of the social distancing regulations. Ural Music Night has united 10 festivals all around the world and made them happen through ANTYfest. The idea was to recreate the spirit of the crowd with those who don’t have to follow the lockdown rules — with actual ants. The project pre-launched with a broadcast of a 5-hour concert. 20 international music bands were performing live to 8000 actual farm-grown ants. 11 micro-scale replica sets of the 11 participating festivals were hand-made to host actual ants. Then the website was launched. It is a kind of an “ant-nest” where you can “travel” around the map of festivals, buy their merch and donate money to them.
广告公司
广告战役 ANTYfest
广告主 Ural Music Night Festival
品牌 Ural Music Night Festival

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媒体类别 案例研究
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Entrant Company V....od 仅限订阅者
Creative director A...ei Gu......lin 仅限订阅者
Creative director A...n R...in 仅限订阅者
Copywriter I...m Gu....ov 仅限订阅者
Copywriter An.....iya Ma....va 仅限订阅者
2

Stirio Miele - Laundry Records
Serviceplan

Everyone needs to hear about silence.

标题Laundry Records
广告公司
广告战役 Laundry Records
广告主 Miele
品牌 Stirio Miele

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媒体类别 电视
长度
Marketing Director Ve....ka Sh....na 仅限订阅者
Lead Marketing Communications S...in Is.....va 仅限订阅者
Marketing Manager Sv....na Ch.....ova 仅限订阅者
广告经理 S...ey Ka.....hi 仅限订阅者
广告经理 N....ia G...va 仅限订阅者
Worldwide Executive Creative Director J...n R....ko 仅限订阅者
客户总监 R...an G...ev 仅限订阅者
Chief Executive Officer (CEO) O..a St......nko 仅限订阅者
执行创意总监 E....ia Ar....na 仅限订阅者
战略企划总监 An.....ia B....va 仅限订阅者
客户经理 S...ei S..n 仅限订阅者
文案 A...ey Ar.....in 仅限订阅者
美术指导 K...ia Go....na 仅限订阅者
美术指导 A..a Ku....va 仅限订阅者
美术指导 An.....ia Kh.....ts 仅限订阅者
Interactive Designer M...m Ka.....ev 仅限订阅者
Interactive Designer D...d Kh.....ov 仅限订阅者
MUSIC Artist D...ry M....ov 仅限订阅者
制作公司 an.....ma s...io 仅限订阅者
Director / DOP A...r Sh....ov 仅限订阅者
布景设计师 Al.....dra Sm....va 仅限订阅者
剪辑师 D...il D....ov 仅限订阅者
Colorist A...ey Bo....ov 仅限订阅者
CG Supervisor I..a Pe.....in 仅限订阅者
Creative Producer I..n Og....ov 仅限订阅者
执行制片 M...a Ga.....an 仅限订阅者
制片 V....ya Y...na 仅限订阅者
制作经理 G....iy Z..n 仅限订阅者
Production Assistant D...ry T...in 仅限订阅者
3

Movistar Chile - Unforgettable Lights

Once a month remember to take care of yourself.

标题Unforgettable Lights
广告公司
广告战役 Unforgettable Lights
广告主 Movistar
品牌 Movistar Chile

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媒体类别 户外广告
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执行创意总监 Ra....do Un.....ga 仅限订阅者
创意总监 J...nn H..z 仅限订阅者
创意总监 R...el P...�n 仅限订阅者
文案 E....do M...oz 仅限订阅者
美术指导 K...y He.....dez 仅限订阅者
客户总监 O...l A...la 仅限订阅者
制作公司 .a F...za 仅限订阅者
执行制片 J..e B...ke 仅限订阅者
广告经理 P...a Ca....as 仅限订阅者
广告经理 I..a R...r P..s 仅限订阅者
广告经理 C...en G...ia V...as 仅限订阅者
广告经理 E...k J..a 仅限订阅者
4

Fifth Third Bank - BuyNow Blocker

Saving money is tough.

标题BuyNow Blocker
广告公司
广告战役 BuyNow Blocker
广告主 Fifth Third Bank
品牌 Fifth Third Bank

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首次发布日期 仅限订阅者
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媒体类别 Integrated Media/360 Activation
长度
5

El Miracle - Make it happen
Kids

Think about that special person or moment.

标题Make it happen
广告公司
广告战役 Make it happen
广告主 El Miracle
品牌 El Miracle

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EDITOR'S PICK
+1

Xfinity - The Fabric Of America

A flag made from the voices of people who are moving the world forward.

标题The Fabric Of America
广告公司
广告战役 The Fabric Of America
广告主 Xfinity
品牌 Xfinity

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