| 标题 | Healthcounter |
| Brief | Swedish food retailer ICA launched a healthy food range called ICA Good Life. But how to encourage Swedes to make the healthier choice? Research showed that many people change their diet when they start exercising. They also tend to install health tracking apps on their phones. Hence the ICA HealthCounter: an app that gave them discounts based on activity. The more they exercised, the less they had to spend on ICA Good Life products. Sweat enough and they got up to 25% off a delicious healthy meal. |
| 广告公司 |
King
|
| 广告战役 |
Healthcounter
|
| 广告主 |
ICA Sweden
|
| 品牌 |
ICA
|
| Posted | 11月 2016 |
| 行业领域 | 零售、分销及餐馆
|
| 剧情简介 | The ICA Good Life range was developed to make it easier to help people to eat better. Therefore the range consists of over 100 products with everything form fresh salads, vegetarian hamburgers to super berries and powerjuices. Healthier options for all occasions that contains less sugar, fat, salt and additives. |
| 问题
| We found research that showed that many people changed the way they eat when they start exercising - so, how could we get people moving? We also knew that health trackers can be a great motivator. And so can discounts. We then came up with ICA HealthCounter - an app that gave you discount whenever you activated yourself. For every kilometer of activity we gave you discount on all Good Life-products - up to 25 % - again and again. A clever way of of getting people moving, eating healthier… and selling Good Life products. |
| 媒体类别 |
促销与事件
|
| 创意总监 |
Frank Hollingworth
|
| 文案 |
Martin Sööder
|
| 文案 |
Pontus Thorén
|
| 美术指导 |
Adam Gäfvert
|
| 美术指导 |
Jesper Stein
|
| 美术指导 |
Jonas Yrlid
|
| 美术指导 |
Nima Stillerud
|
| 客户主管 |
Sunit Mehrotra
|
| 制作公司 |
R/GA Stockholm
|
| 客户经理 |
Anna Sjöberg
|
| Digital Director |
Johan Tesch
|
| Digital Director |
Thomas Larsson.
|
| 广告经理 |
Samuel Young
|
| 广告经理 |
Patrik Nordberg
|
| 广告经理 |
Nikko Harrison
|
| 广告经理 |
Sandra Wennberg
|
| 广告经理 |
Helena Falk
|