Johan Pihl
Creative Director at Great Works
Stockholm, 瑞典
标题The Humanium Metal Initiative
BriefThere’s a new type of metal on the market: Humanium, made entirely from destroyed illegal firearms. Its purpose is threefold: first, it destroys illegal firearms, one of the world’s biggest and most pressing problems; second, it creates the first supply chain that brings a new kind of “conscious” metal to brands, artists, designers and challenges them to find ways to use it; and third, it generates local income and creates a new source of funding for victims of armed violence, the rebuilding of conflict torn societies and poorly-funded weapon destruction programs.
广告公司
广告战役 Humanium Metal Initiative
广告主 IM Swedish Development Partner
品牌 IM Swedish Development Partner
首次发布日期 2016 / 11
行业领域 人权
广告口号 The world's most valuable metal
剧情简介 There are hundreds of millions of illegal firearms in the world. Someone is shot and killed every minute. Developing countries suffer the most with a devastating mix of violence and poverty. The objective was to create a market driven initiative where the private sector would gain a clear business value by investing in Humanium metal and thereby removing illegal firearms from society and generate resources to help victims of armed violence and help rebuild conflict-torn societies. IM is a Swedish development organisation with over 50 years of experience from regions where illegal firearms stands in the way of aid, development and progress. An innovative approach was need to break through politics and red tape. The Humanium Metal Initiative has established a sustainable infrastructure and supply chain that meet the production and investment demands of commercial partners. The first established supply chain of metal made from destructed illegal firearm leading to an increase of weapon destruction programs in affected regions and much needed financial support to victims of armed violence. As of March 2017, production has been initiated in Guatemala and El Salvador in cooperation with local governments and authorities. Negotiations are underway in additional Latin American countries. Endorsement has been received by Desmond Tutu, Hans Blix and other world leaders.
哲学 The Humanium Metal Initiative is the world's first established supply chain of metal made from destructed illegal firearm leading to an increase of weapon destruction programs in affected regions and much needed financial support to victims of armed violence.
问题 There are hundreds of millions of illegal firearms in the world. Someone is shot and killed every minute. Developing countries suffer the most with a devastating mix of violence and poverty. The objective was to create a market driven initiative where the private sector would gain a clear business value by investing in Humanium metal and thereby removing illegal firearms from society and generate resources to help victims of armed violence and help rebuild conflict-torn societies.
结果 As of March 2017, production has been initiated in Guatemala and El Salvador in cooperation with local governments and authorities. Negotiations are underway in additional Latin American countries. Endorsement has been received by Desmond Tutu, Hans Blix and other world leaders.
媒体类别 促销与事件
长度
更多信息 www.humanium-metal.com
Creative Agency
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