| 标题 | Hyund.AI New Creta |
| 广告公司 | From |
| 广告战役 | Hyund.AI New Creta |
| 广告主 | Hyundai Motor Company |
| 品牌 | Hyundai New Creta |
| 首次发布日期 | 2023 / 2 |
| 行业领域 | 中型车 |
| 广告口号 | Welcome to the new. |
| 剧情简介 | Hyundai used Chat GPT, an AI that automatically generates text, to create the radio scripts and social media texts. Additionally, the brand used Midjourney to create images and Veed.IO to generate the voices. In short, the entire ad campaign was created by artificial intelligence. |
| 哲学 | Welcome to the new |
| 问题 | Hyundai has just launched a new communication campaign for the New Creta, the first SUV to launch into the metaverse under the “Welcome to the New” concept. The company has remained on the path of innovation and technology and has now created a campaign under the same concept, but with new innovation: artificial intelligence. |
| 媒体类别 | 广播 |
| 长度 | |
| 市场 | 乌拉圭 |
| 首席创意官 | Marcelo Waintraub |
| Managing Director | Bruno Petcho |
| 创意总监 | Rafa Castroman |
| Regional Account Director | Joaquín Marqués |
| 美术指导 | Martin Belasques |
| 客户主管 | Cecilia Mujica |
| Graphic Designer | Pablo Ferreira |
| VP of Hyundai Fidocar | Patrick Jakter |
| Chief Marketing Officer of Hyundai Fidocar | Shalma Suarez |