Hi there! I'm Georgi Zlatkov, a seasoned creative director with over 13 years of experience in the advertising industry. I've
honed my skills at top agencies in
Bulgaria, including The Smarts (where I've been creative director for the past 5 years), Y&R New Moment, JWT, and HAVAS Sofia. I'm proud to have helped The Smarts earn recognition as 2nd best creative agency in Bulgaria for 2 consecutive years (2020 and 2021), and have received numerous awards for my work,
including Epica awards, Lurzers Archive, Effie Best of Europe awards, Golden Drum, White Square, and more.
In addition to my work in advertising, I'm a published writer of short stories and poems and am passionate about sharing my knowledge with others. I've taught masterclasses at New Bulgarian University and have served as a jury member for FARA Bulgaria.
I've had the privilege of working with some amazing clients over the years, including Volkswagen, IKEA, UniCredit, Nestle, and many more.
While I take my work seriously, I also believe in maintaining a relaxed and professional demeanor. Whether I'm leading a creative team or collaborating with clients, I strive to create a positive and inclusive environment that allows everyone to do their best work.
Enjoy.